You re Not Done Yet Eight Strengtheners For Your Sales Copy
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
You’re Not Done Yet: Eight Ways to Strengthen Your Sales Copy
Writing sales copy for a new or relaunching product requires significant energy and focus. Once your first draft is complete, take a break. Then revisit your work with this sales copy checklist, highlighting the eight most common enhancements I suggest to clients and students.
1. Pronouns
Is your copy filled with "we" or "I" and lacking "you"? Switch these pronouns to "you" whenever possible. This change makes your writing more engaging and relevant to the reader, encouraging you to think, "Why should the reader care?" Focus on what matters to your customers, not just the company’s perspective.2. Verb Tense
Search for future-tense verbs ("will ____") and change them to present tense. This adjustment projects confidence and creates a stronger impact. For instance, transform "Before leaving, we will check all pipe connections to ensure they are tight" into "Before leaving, we ensure all pipe connections are tight."3. Concise Language
Identify areas where your writing is verbose and streamline your words. Replace "Together, we work to create reachable goals" with "Together, we create reachable goals." Instead of "Executives who have the intention of fostering teamwork," say "Executives wanting to foster teamwork."4. Unnecessary Phrases
Eliminate phrases like "It goes without saying" or "When we say X, it’s not just words." If it really "goes without saying," don't say it!5. Sentence Variety
Examine your sentence structures. If mostly simple, mix in longer sentences using words like "when" or "because." If too complex, introduce short, impactful statements: "This works." "Benefits sell." Sentence variety keeps readers engaged.6. Bulleted Lists
Organize information with bullets for easy skimming. Enhance readability by adding bold headers to each bullet point, as seen with the numbered list here.7. Company Focus
Reiterate your unique selling points. If your service is specialized for chefs, highlight "chefs" multiple times throughout the copy. This repetition emphasizes your niche and aids in search engine optimization.8. Call to Action
End every page with a call to action. Phrases like "Call today for a free consultation" or "Order your Wonder Widget now" prompt responses. On multi-page websites, ensure each page concludes with a call to action, as visitors may not follow a linear path through your site.By applying these underutilized strategies, you can transform your copy into lean, engaging, and relevant content, driving a more invigorating response from readers!
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