Writing Press Releases - Getting it right
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
Writing Press Releases: Mastering the Essentials
Introduction
Crafting a compelling press release is an invaluable skill for freelance writers. With dedication and the right guidance, you can master this craft and ensure your releases are effective.
Key Components
Concise Introduction
Start with a brief introduction, known as the "intro," ideally around 25 words. Ensure you address the six essential questions: Who, What, Where, When, Why, and How. This creates a strong foundation for your release. Keep it short and straightforward?"remember, news should be both new and intriguing.
Building the Story
- Second Sentence: Expand on the intro with more details.
- Quotations: By the third paragraph, incorporate a powerful quote from a key source. Always attribute your quotes.
Formatting Tips
1. Font and Spacing: Use a readable font like 12-point Arial or Times New Roman, and double-space your text.
2. Catchline: Assign a unique keyword or catchline to your article, such as "Snake" for an article about a mailed poisonous snake, and label pages Snake1, Snake2, etc.
3. Avoid Common Names: Don’t use overused or generic terms like "Blair" or "health," as they can lead to confusion.
4. By-line and Date: Place the journalist's name at the top left, and include the date of writing to help editors assess the need for updates.
5. Headline: Use a simple headline of no more than three words above the intro. Avoid tabloid-style headlines.
6. Page Continuation: Indicate more content with "MORE FOLLOWS" or "MF" at the bottom of each page.
7. End of Article: Clearly mark the conclusion with "End" or "ENDS."
8. Contact Information: Include full contact details on the first or last page.
Presentation Matters
- Proofreading: Thoroughly proofread your work to catch spelling and grammar errors. Create digital and hard copies for future reference.
- Writing Style: Write clearly and logically, avoiding jargon and assumptions about the reader’s background knowledge.
Sourcing and Objectivity
- Properly source all information, even widely available facts, to maintain credibility and avoid claims of plagiarism.
- Avoid using the first person and develop a structured outline before writing.
Formatting with Bullets
- Use short paragraphs and bullet points, maintaining consistency in style. Ensure that each bullet is a complete, properly punctuated sentence.
Tone and Style
- Positive Tone: Aim for an approachable style. While the subject may not always be upbeat, strive for a proactive tone.
- Conversational Style: Engage readers as though conversing face-to-face. Avoid slang or jargon.
Attention to Detail
Take your time to craft your release, focusing on tone and style. Read your text aloud to catch any awkward wording or errors.
Originality
- Avoid copying text directly. Summarize information in your own words and develop your unique writing style.
- Contact Details: Include comprehensive contact information and supplemental facts in a "Note to Editors" if necessary.
Conclusion
Explore press release examples on local council and government websites to enhance your understanding. With practice, you’ll refine your press release writing skills and create compelling, effective documents.
You can find the original non-AI version of this article here: Writing Press Releases - Getting it right.
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