What Do Bestselling Authors Have In Common
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
What Do Bestselling Authors Have in Common?
Summary:
Nine Surprising Traits of Bestselling AuthorsIn researching "The Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Behind Them" (Dearborn Trade, 2005), we aimed to uncover what distinguishes bestselling authors from the countless aspiring writers hoping to hit the bestseller lists. We interviewed 24 popular authors, including those who have dominated these lists for decades, collectively selling over half a billion books. Surprisingly, raw writing talent is not the only decisive factor; it may not even be the most critical one.
Discover what you, as a writer, might share with bestselling authors like Nicholas Sparks, Catherine Coulter, and Susan Elizabeth Phillips, and learn from their journeys.
1. Perseverance Is Key
Most bestselling authors faced early career struggles similar to those of less successful or unpublished writers. Immediate success is rare, but bestselling authors aren’t easily discouraged. Their desire to succeed is immense, often requiring patience to write several books before achieving significant acclaim.
2. They Write Prolifically
The writing output of bestselling authors far exceeds that of the average writer. With the discipline to produce daily, high-quality work, they don’t wait for inspiration to strike. Catherine Coulter, for example, has penned over fifty bestsellers, showcasing a phenomenal level of productivity.
3. Writing Is Their Passion
Successful authors genuinely enjoy writing more than anything else, thriving on hard work. Unlike many aspiring writers who are enamored by the idea of writing, bestselling authors are driven by the process. Iris Johansen, author of "Countdown," writes two books a year simply because writing is her passion.
4. Continuous Promotion
Bestselling authors never cease promoting their books, regardless of their success. They engage in grassroots marketing and meet with bookstore managers, both at chain and independent stores. Despite having ten bestsellers, including "The Notebook," Nicholas Sparks continues touring with each new book.
5. Strategic Marketing
Even without formal business education, these authors understand marketing concepts like brand building and product differentiation. They track literary trends and strategically approach their careers, recognizing that successful writing involves more than just penning words. Carly Phillips, for instance, leveraged media exposure for her book "The Bachelor" through strategic efforts.
6. Valuing Fans
Bestselling authors highly value their readers’ opinions and strive to meet or exceed their expectations. While not overly concerned with reviewers’ opinions, word-of-mouth support from readers is crucial. Linda Fairstein, author of the Alexandra Cooper series, cherishes interacting with her readers at book signings.
7. Increasing Pressure
The pressure intensifies with success, bringing various demands. Top authors juggle quiet writing, collaborating with publishing teams, and public book promotions. Mastering all these aspects is essential for maintaining bestseller status. Susan Elizabeth Phillips, for instance, worked nonstop for a month when "Ain’t She Sweet" was released.
8. Genuine Gratitude
Bestselling authors are grateful for their success and the loyalty of their readers. Recognizing their unique position in a competitive market, they often experience success beyond their initial dreams. Christopher Paolini attributes "Eragon’s" success to the support from teachers, librarians, booksellers, and fans.
9. Diverse Backgrounds
There is no singular profile for a bestselling author. Many have varied backgrounds, often not emerging from prestigious writing programs. They bring a wealth of life experiences to their work, appealing to a broad demographic. Bestselling authors span various ages, professions, and educational backgrounds, showcasing diversity in successful writing careers.
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