Want To Succeed At Writing You Need A Platform
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
Want to Succeed at Writing? You Need a Platform!
Summary:
After completing my book, "The Plain Truth about Living in Mexico," I took a chance and sent it to several publishers, including McGraw-Hill. To my surprise, they expressed interest in reviewing the manuscript. The editor informed me that it was close to being considered for publication, pending a final decision based on potential profitability.
However, the manuscript ultimately did not pass this final hurdle. The primary reason given was that the niche?"living as an expatriate in Mexico?"was too small to be financially viable. Additionally, McGraw-Hill noted that I lacked a platform.
In the world of publishing, particularly in non-fiction, having a platform is crucial. Publishers look at who you are and why your book would be appealing to buyers. For instance, if you’ve written a book on weight loss, your qualifications and your ability to promote it are key. A doctor with a sizable practice has an inherent platform that can help sell books through word-of-mouth.
Consider Ann Coulter, for example. Her television appearances have earned her a substantial following that consistently buys her books, propelling them to best-seller status. She strategically built her platform, enabling her to reach a broad audience.
At the time, I was relatively unknown, with no established audience. Fortunately, my book eventually got published and now covers my monthly rent.
Since 2005, I’ve worked diligently to build a platform by writing hundreds of articles, mostly for free, on the Internet and in print venues. I’ve utilized article marketing to promote my books across three directories, including Associated Content. By leveraging search engines and providing free content, I have managed to attract a following.
Here are three events that highlight the significance of building a platform:
1. Travel Guidebook Collaboration: A travel guidebook company reached out, requesting my contribution to their book. This paid opportunity provided excellent exposure.
2. Magazine Contributor: Journalists launching a new print and online magazine contacted me to be a regular contributor. They found my work online and offered me another platform to extend my reach.
3. Book Contract Offer: An advance-paying publisher showed interest in my next book not only for the writing but also because I’ve established a following. The forthcoming magazine will broaden my readership by about 100,000 people.
These experiences underscore what publishers seek when you pitch a book idea: your potential to sell and promote the book, and your existing audience. Building a following is vital.
To all the writers publishing articles without upfront payments, keep going. Share your content online, write with excellence, and actively promote. Platforms like Associated Content can help you gather a loyal readership. It worked for me!
Industry professionals are constantly scouting online for new talent. Make sure you’re ready when they find you.
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