Selling Your Books In Bulk
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
Selling Your Books in Bulk
Introduction
Have you ever imagined selling your book to a large corporation, resulting in thousands of non-returnable sales? If not, don't worry?"there’s still time to explore this exciting opportunity, particularly if your book fits a specific market.
Exploring Opportunities
Before diving in, it’s crucial to understand the potential avenues available. Take note of incentive items around you, which are often used as gifts for consumers or as training tools and morale boosters within companies.
Examples of Premium Sales
Consider these scenarios for bulk sales:
- Books distributed at company sales meetings.
- Discounted books offered when consumers send in product UPCs.
- Books given to new customers at banks.
- Books provided to new homeowners.
- Books sent to new magazine subscribers.
Identifying the Market
First, examine your book for clues about its market suitability. If your book references specific companies or products, those are your primary targets. Next, align your book’s message with companies in relevant industries. Review company websites and ads for further insights.
Targeting Magazine Subscribers
If targeting magazine readers, ensure your book matches the audience’s interests. For example, offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Read these magazines for a few months to understand their content and demographic.
Conducting Research
When seeking companies in a particular industry, use a Boolean search on Google like “your industry and companies.” Additionally, sites like Thomas Register can connect you with companies both nationally and internationally.
Local Opportunities
Don’t overlook local businesses. Local companies often appreciate supporting authors from their community, so consider industries and organizations nearby for potential partnerships.
Making Contact
Once you've identified potential partners, reach out with your pitch. Sometimes, sending your book and proposal ahead of any phone contact can be advantageous. Companies may already be seeking incentive items, or you might introduce them to this exciting possibility. When pitching employee incentives, mention that such incentives can boost individual performance by 27% and team performance by 45%.
Be Creative
Stay open and innovative in your approach. Companies might want to customize the book with their logo or add a personalized letter from a top executive. Check with your printer or publisher about the feasibility and cost of such modifications before proceeding.
Timeline and Sales Expectations
The timeframe for these deals can vary?"from as short as a week to over a year. Sales can range from a thousand to several thousand copies, with possibilities for much larger deals. Negotiate volume discounts carefully, often ranging from 50% to 70%, and have these figures ready for discussions.
Conclusion
With the right book, premium sales are an effective way to increase exposure and boost sales. In the end, they not only make great business sense but also great "cents"!
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