Selling Yourself As A Freelance Business Writer Skills Or Knowledge
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
Selling Yourself as a Freelance Business Writer: Skills vs. Knowledge
Summary
The secret to building a lasting and profitable client relationship lies in delivering effective communication tools. While subject knowledge is valuable, your writing skills are often the defining factor in your impact. Helping clients understand the value of your skills can expand your opportunities for repeat business.Article Body
To forge a long-term, profitable relationship with clients, it's crucial to provide them with effective communication tools. Surprisingly, the impact of your writing hinges more on your writing skills than on in-depth subject knowledge.Helping your clients recognize the value of these skills opens doors to future opportunities.
Every business has specialists who deeply understand their products and services. However, these experts often struggle to create compelling marketing copy, clear user guides, or effective training materials.
Why is that? They lack your unique ability to communicate with impact and purpose. We've all encountered experts who know their fields inside out but can't effectively share their knowledge?"think back to certain teachers, engineers, or even doctors and lawyers.
Eventually, companies realize the need for expert communication to educate prospects, customers, and employees on the benefits of their products and services. They seek outside help but often forget why.
Your continued success relies on reminding them of their need for effective communication skills. Experts, whether they're clinicians, programmers, or legal specialists, tend to communicate better with their peers than with creative professionals like writers and artists.
Without guidance, they may hire someone with subject knowledge but limited writing skills. This can lead to mediocre results, prompting them to seek help again after a year or two.
Here's how you can make a difference:
When discussing potential projects with clients, steer the conversation toward the skills needed for effective communication. Highlight their need for someone with abilities beyond those they currently have in-house. Emphasize how your skills complement their expertise, leading to tangible results like higher revenues, more customers, or improved employee performance.
Even if you're well-versed in their subject matter, remember that your skills are the real asset. As product lines evolve and new markets emerge, your expertise in effective communication remains constant.
Position yourself as the "communication expert" on their team. This approach ensures continued business opportunities with existing clients, regardless of changes in their business practices and markets.
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