How To Generate Repeat Sales With Your Self-Published Book
Below is a MRR and PLR article in category Writing Speaking -> subcategory Writing.
How to Boost Repeat Sales with Your Self-Published Book
Introduction
If you're selling your book online, the most valuable asset you can collect isn't immediate money?"it's your visitors' email addresses and contact information. Here's how you can create a successful strategy to ensure repeat sales and build lasting relationships with your readers.
Creating a Website
Feeling intimidated about building a website? Don't worry?"it's easier than you think! Resources like [LissaExplains.com](http://www.LissaExplains.com) offer free guidance on website creation. A quick Google search for "how to make a website" or "free HTML tutorial" will provide plenty of free resources to get you started, and you'll master the basics in no time.
Why Collect Contact Information?
You might be wondering why you need to gather contact information if your goal is to sell books and become a recognized expert. The truth is, wealth and recognition often come from the relationships you cultivate with your readers, not just from book sales.
By knowing who your readers are, you can keep in touch and offer them more information and books. This ongoing relationship positions you not only as an expert but as a trusted resource, setting the foundation for long-term success rather than a fleeting moment of fame.
Using Autoresponders
To efficiently collect contact information, you'll need an autoresponder. This service automatically captures and responds to emails. Both free and paid options are available, though free versions typically include marketing messages at the bottom of your emails. As your sales increase, consider investing in a reputable service like [Aweber](http://www.aweber.com), recommended by many professionals.
Implementing Autoresponder Strategies
Sign-Up Boxes
Place one or two sign-up boxes on your book's sales page. Offer a newsletter, an "ezine," or a special report related to your book's topic to entice visitors to subscribe. Even if they don’t purchase right away, you'll be able to engage with them and promote your book over time. Subscribers might even become advocates, recommending your book to friends and family.
Registration After Purchase
Once a purchase is made via PayPal or another platform, redirect buyers to a registration page. Collect their name, email, and any optional details like addresses or phone numbers. This list will consist of confirmed buyers, who are more likely to make additional purchases than first-time visitors.
Conclusion
Building a relationship with your readers is key to sustaining your success. Collecting contact information through strategic use of a website and autoresponder will keep your audience engaged and more likely to purchase future works. By focusing on these connections, you'll pave the way for ongoing success and recognition.
You can find the original non-AI version of this article here: How To Generate Repeat Sales With Your Self-Published Book.
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