How to Promote Your Keynote Speaker
Below is a MRR and PLR article in category Writing Speaking -> subcategory Public Speaking.
How to Effectively Promote Your Keynote Speaker
Introduction
Promoting a keynote speaker can significantly enhance the success of your event. Here are some insightful tips from the National Speakers Association (NSA) to help you create buzz and maximize attendance.
1. Craft Engaging Titles
Start strong with an enticing session title. Certified Speaking Professional (CSP) Chris Clarke-Epstein suggests using a clever, succinct title followed by a subtitle that explains the session’s benefits, such as "How to," "10 Tips," or "Master Five Steps." Ensure the session aligns with its description, as delivering promised content is crucial.
2. Utilize Your Website and Email for Promotion
Familiarity drives attendance. NSA member Jeff Blackman, JD, CSP, recommends:
- Posting detailed descriptions and action photos of your speaker on your website.
- Sharing audio or video excerpts from past presentations.
- Linking to the keynote speaker’s site for additional resources.
- Featuring the speaker’s materials in your online store if available.
- Hosting online discussions with the speaker to engage your audience.
Email is an effective tool to remind members to register, provide links for information and create excitement before the event. Consider sending a pre-event questionnaire to incorporate audience feedback into the presentation. Adding personal welcome messages from the speaker enhances engagement.
3. Leverage Word of Mouth
Engage members to spread the word. Professional speaker and former Olympian Vincent Poscente suggests inviting board members to attend the speaker’s presentations in other cities. Encourage chapter involvement by negotiating multiple presentations and submitting articles for chapter newsletters.
4. Provide Written Content
Invite your speaker to write articles or have a staff member conduct an interview. These can be featured in your publications and those of related associations. Use the speaker's expertise to provide value-added information on your website. If your speaker has published a book, gift it to attendees upon registration. Personalized copies can add a special touch.
5. Prepare for Media Attention
- Gather Promotional Materials: Request speaker photos and create high-quality scans for both web and print.
- Develop Press Kits: Include a short biography, program details, and key points.
- Send News Releases: Reach out to local media before the event and invite editors.
6. Coordinate Media Engagement
Ensure you know when your speaker is available for interviews. Tie the speaker’s expertise to current events for added media interest. Follow up with journalists to confirm they have the information needed. Collaborate with any publicists to extend reach and highlight the event’s relevance.
7. Execute Media Strategy on Event Day
Deliver media packages with essential information and items like the speaker’s book or promotional materials. Prepare on-site assistance to guide media representatives and provide interview opportunities alongside striking photo settings.
8. Extend the Event’s Impact
A successful event doesn’t end on the day. Encourage speakers to send follow-up emails with additional resources. Collect anecdotes from attendees and share their success stories. Distribute post-event press releases with standout photos for continued exposure.
By thoughtfully implementing these strategies, you can effectively promote your keynote speaker and create a memorable and impactful event.
You can find the original non-AI version of this article here: How to Promote Your Keynote Speaker.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.