How To Get the Most Out of Your Speaker Investment
Below is a MRR and PLR article in category Writing Speaking -> subcategory Public Speaking.
How to Maximize Your Speaker Investment
Overview
In an ideal world, you'd have endless funds to hire top-notch speakers for your events. Since that's not the case, here are strategic tips to make the most of your budget.
Key Considerations
Streamline Speaker Engagement
Consider using fewer speakers but in multiple roles. For example, Dan Maddux of the American Payroll Association optimized by using three speakers in nine different slots, reducing costs and allowing for "trading up" to higher-profile talent.
Cost Savings
1. Transportation and Accommodation: Fewer speakers mean reduced travel expenses. Instead of nine separate trips, you'd only need three.
2. Negotiating Fees: Some speakers might offer reduced rates for multiple sessions at the same event. Always ask if they can perform additional duties such as moderating panels or doing breakout sessions.
Securing Sponsorships
Higher-profile speakers can attract sponsors. Approach exhibitors or businesses seeking good PR with your audience. Highlight sponsors in your program and presentations to add value.
Flexible Scheduling
Having speakers present throughout the event enhances continuity and audience connection. Repeat appearances can establish rapport and provide a richer experience.
Case Study: The American Payroll Association
At the APA’s Sixteenth Annual Congress, keynote speakers included Art Linkletter and Susan RoAne. Dan Maddux successfully secured sponsorships due to the event's reputation.
Innovative Programming
- Pre-Congress Event: To leverage cheaper travel, a special "For Women Only" session was added, benefiting from lower Saturday fares and increasing attendance.
- Utilizing Existing Talent: During the Congress, speakers presented additional sessions or workshops, maximizing their impact with continuity.
Additional Opportunities
A Speakers' School was added before the Congress, providing training for members and leveraging Patricia Fripp’s expertise to guide future presenters.
Creating Synergy
By building rapport with attendees and using familiar speakers, you create a more impactful event. Returning speakers or those who work well together, like Patricia Fripp, Diane Parente, and Susan RoAne, offer a unique synergy and memorable experience.
Getting More Value
When hiring speakers, consider asking if they can:
- Conduct additional sessions at no extra charge.
- Act as emcees or panel moderators.
- Assist with other speakers' presentations.
- Participate in sponsor's activities for enhanced engagement.
Like many professional speakers, offering extra services creates a more memorable and cost-effective event.
Final Thoughts
To truly maximize your investment, integrate these strategies into your planning. You'll not only save money but also enhance the overall experience for your attendees.
You can find the original non-AI version of this article here: How To Get the Most Out of Your Speaker Investment.
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