Tag You re It Or How To Write Slogans

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Tag, You're It! (Or, How to Craft Memorable Slogans)


Summary:

Slogans, also known as "tag lines," "catch lines," or "tie-in slogans," are a crucial element in promotional writing. They quickly convey the essence of a product or service with just a few memorable words.

Keywords:

writing, articles, promotion, slogans, headlines, taglines, advertising, promoting

Article Body:

Slogans, whether you call them "tag lines," "catch lines," or "tie-in slogans," are vital in promotional writing. Do these sound familiar?

- "Like a rock..."
- "Fly the friendly skies..."
- "It's the real thing!"
- "Quality is job number one."
- "The quicker-picker-upper."

These taglines are so effective that you likely recognize them without even needing the product name. They capture the essence of what they promote in a simple, positive, and memorable way. Crafting such succinct descriptions is no easy task. Summarizing a product in 500 words is one thing; doing it in 5 to 10 words is a true challenge, where every word counts.

Here Are Some Tips for Crafting Effective Taglines:

1. Observe Billboard Ads:
As you drive, pay attention to billboard advertisements. They have mere seconds to capture attention, so they often feature sharp taglines paired with a striking image. These are prime examples of effective slogans.

2. Study Other Media:
Look at magazine ads, business cards, and brief radio or TV commercials. Note what grabs your attention?"the concise, well-crafted tagline is likely the cause.

3. Brainstorm Ideas:
Write down everything related to your business. Start with a narrative if needed.

4. Refine Your List:
Distill your brainstorm into the top 25-30 key points, then narrow it down to 8-10 essentials, removing any unnecessary elements. Aim for 3-4 central themes.

5. Create Your Taglines:
Based on your refined list, develop potential slogans. Keep them short and straightforward.

Consider which of these taglines is more memorable:

- "Joe's auto repair shop, the lowest-prices and the best service"
- OR
- "Quality Care For Your Car!"

- "The Best Tax Service Anywhere Around The Town!"
- OR
- "Your Tax Experts At Work!"

- "Emergency ambulance service available 24-hours a day"
- OR
- "When Minutes Count!"

You get the idea!

Test Your Taglines:
Conduct test marketing with your top choices to discover which resonates most. Integrate the winner into all promotional material.

Remember, practice makes perfect. The more you write, the better you'll become at crafting memorable taglines. Best of luck with your promotional efforts!

You can find the original non-AI version of this article here: Tag You re It Or How To Write Slogans .

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