Why Great Website Makeovers Begin With Copywriting
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
Why Great Website Makeovers Begin With Copywriting
Why Great Website Makeovers Begin With Copywriting
Summary:
Kevin, a life coach, reached out to his e-zine subscribers for feedback on his freshly revamped website. Known for his integrity and thoughtful approach, I was eager to see his new site. However, it seemed to need yet another makeover. Kevin had invested in design elements like drop-down menus and flashy features, leaving no funds for a copywriter.
The Power of Copywriting
When I skimmed through Kevin's website, I reached out to him with some questions: "Who is your target market? What do you offer? How are you unique?" Kevin’s response indicated he was focused on aesthetics, saying, "Everyone tells me the site looks professional," but admitted there were no calls or orders.
Here's what we can learn from Kevin’s situation:
1. Copywriters Save You Money
Experienced copywriters often help clients save on web design costs. Kevin's site didn't need all the flashy extras, which some Internet marketing experts believe can even be detrimental. Without a grasp of HTML or CSS, a copywriter could have bridged the gap between Kevin's vision and the designer, saving both time and money.
2. Copywriters Help You Earn Money
Kevin had an innovative 5-step process for helping clients, making him potentially stand out among competitors. Yet, his website didn't reflect this uniqueness, instead offering generic claims like "take your life to the next level." Many sites fall into this trap of sounding alike because they lack distinct copy.
3. Copywriting is Collaborative
My clients often hand over their websites saying, "Make it sell!" without realizing that effective copywriting requires collaboration. Through answering detailed questionnaires, clients discover gaps in their strategies or uncover hidden strengths. Before offering recommendations, I need to understand Kevin’s business goals, target market, and unique value proposition.
Kevin could have tackled this himself, but like many business owners, he didn't invest the time and wasn't sure where to start. When clients work with me, we get to craft a marketing message that hits the target market right in the bull’s-eye.
The Bottom Line:
Websites are about delivering messages. Without a clear message, a website is merely a digital business card?"only useful when you have more business than you can handle. Rewriting the copy often leads to increased traffic and sales, quickly recovering the investment with just a few new clients. Plus, it spares you the need for repeat makeovers.
You'll notice a shift from receiving compliments to actually making sales.
You can find the original non-AI version of this article here: Why Great Website Makeovers Begin With Copywriting.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.