What SEO Copywriting Is and Isn t

MRR and PLR Articles Pack

Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.

Understanding SEO Copywriting: What It Is and Isn’t

Summary:
There's a lot of misunderstanding about what SEO copywriting truly involves. Many focus too much on search engines rather than the primary purpose: writing compelling copy for people.

What SEO Copywriting Truly Is

I've noticed a growing misconception about SEO copywriting. Many conversations and articles are obsessed with details like keyword density and over-optimization, forgetting that the core of SEO copywriting is still about creating persuasive text for humans, not just algorithms.

The Human Element

At its heart, SEO copywriting is about motivating people to take a specific action. The primary focus should always be on your audience?"your site visitors?"with search engine considerations coming afterward. After all, attracting traffic is pointless if your content doesn’t convert visitors into customers.

Unfortunately, SEO copywriting is often criticized because so many pages are filled with repetitive, low-value content crafted only to rank for certain keywords.

Essential Guidelines for SEO Copywriting

SEO Copy Should Be:

- Visitor-Centric: Prioritize the reader's experience.
- Unique and Purposeful: Ensure each piece serves a distinct function.
- Natural in Tone: Content should flow smoothly.

SEO Copy Should Not Be:

- Search Engine-Focused: Don’t write just for algorithms.
- Generic and Altered: Avoid creating duplicate pages with slightly tweaked keywords.
- Stiff and Repetitive: Maintain a lively, engaging voice.

Successful SEO Copywriting Practices

The Dos:

- Know Your Audience: Understand whom you’re writing for.
- Define the Page's Focus: Be clear about the main message.
- Plan Your Message: Outline how you’ll communicate effectively.
- Select Relevant Key Phrases: Integrate keywords naturally within your content.
- Write with Flow: Allow key phrases to enhance the narrative.

The Don’ts:

- Avoid Ranking-Driven Content: Don’t focus solely on search rankings.
- Don't Overuse Keyphrases: Avoid replacing every basic term with keywords.
- Add Meaningful Content: Fill pages with value, not filler.
- Ignore Keyword Formulas: Dismiss rigid density metrics.
- Avoid Keyword Stuffing: Excessive keywords disrupt readability.

Crafting Authentic SEO Copy

SEO copywriting isn’t about catering only to search engines. It’s about creating meaningful content that appeals to your audience while subtly helping search engines understand your page. Remember, the real measure of your site’s success is how well it serves your customers. Prioritize them, and you’ll craft compelling SEO copy that resonates.

By focusing on your audience and weaving keywords naturally into your message, you can achieve copy that not only ranks well but also truly engages the visitor.

You can find the original non-AI version of this article here: What SEO Copywriting Is and Isn t.