Web Copy How Much is Enough
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
Web Copy: How Much is Enough?
Understanding the Right Amount of Web Copy
In today's digital age, having a website is crucial for any business's marketing strategy. Equally important is the web copy that populates your site. But how much web copy is necessary?
With approximately 550 billion documents online and millions added daily, finding the right balance in web copy is vital to stand out without overwhelming your audience. A study by A.T. Kearney shows that excessive information costs businesses $750 billion annually as workers struggle to find what they need.
Despite information overload, research indicates that people still heavily rely on the Internet for information. An American Express survey from 2000 highlights that information gathering remains the primary activity online, with 48% using the web for work-related searches compared to 7% who turn to magazines (Lyra Research, 2001).
Interestingly, Nielsen NetRatings (January 2001) found that the average person visits no more than 19 websites a month to avoid overload. So, how do you make your website one of those essential 19?
Key Strategies for Effective Web Copy
I've written extensively about what to include on your website (see links at the end), but understanding the ideal quantity of text is equally important. Here are five quick rules of thumb to guide your web copywriting efforts:
1. Know Your Audience
Determine whether you're targeting human readers or search engines. Typically, human readers prefer concise content, while search engines favor more content rich in keywords. This balance of quality and quantity is essential. For more on writing for search engines, explore my SEO articles linked below.
2. Keep It Concise
Always ask if you can convey your message with fewer words. Simplify your language and avoid lengthy text. Aim for your homepage to fit on one screen with no scrolling required. Other pages should ideally range between 300-400 words. Focus on the right keywords and build quality links to achieve high search engine rankings without padding your content.
TIP: Use conversational language unless your audience prefers formal writing.
3. One Subject Per Page
Both readers and search engines appreciate focused content. Instead of cramming all your product information onto one page, use a summary page with links to dedicated product pages. This approach keeps content manageable, enhances readability, and gives search engines a clearer understanding of your offerings.
4. Make It Scannable
A 1998 Sun Microsystems study found that people read 25% slower on screens. Consequently, 79% of users scan content online. Cater to this behavior by using headings, bullet points, lists, and short sentences. Consistency is key.
5. Simplify Menu Structure
Limit your main navigation menu to 5-8 items to avoid overwhelming visitors. A well-organized menu helps users find what they need and reflects positively on your business.
Conclusion
The Internet, being cost-effective for sharing information, tempts businesses to overshare. However, effective communication isn't about more content; it's about providing the right amount. Both audiences and search engines appreciate clarity and relevance over quantity.
Happy writing!
For more tips on website content, visit:
- [Benefits of Good Web Copy](http://www.divinewrite.com/benefits.htm)
- [Effective Web Writing](http://www.divinewrite.com/webbenefitwriting.htm)
- [SEO Copywriting](http://www.divinewrite.com/seocopy.htm)
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