Website Copywriter Tips Write Web Copy for People not Technology
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
Website Copywriting Tips: Crafting Web Content for People, Not Machines
Summary
Web copywriters often fall into the "Search Enginitis" trap, focusing on technology rather than human connection. It's essential to write for people to drive sales. Here are two ways to craft web copy that resonates with your audience.The Technology Trap
Your website might be visually appealing with seamless navigation and engaging multimedia, yet sales aren't coming through. Why? It's possible your copy is optimized for search engines but not for real people. Even on the internet, selling means making human connections. By focusing on trust and credibility, you can become a trusted provider in your market.
Two Strategies to Write Web Copy for People
1. Write the Way Customers Speak
People trust those who speak like them. Avoid using excessive modifiers that weaken trust, such as "amazing" or "fundamentally." These words may make your content seem less authentic.
Try the "finger test" with your homepage content:
- Place a finger on the first modifier you find.
- Continue with the next adjective or adverb.
- If you run out of fingers, it’s time to rethink your copy.
Keeping your language straightforward helps establish trust and authenticity.
2. Replace Your Pitch with a Theme
Customers require time to build trust. Instead of a hard sell, introduce a theme that gently familiarizes them with your product. Themes reinforce a concept through subtle repetition, making it feel familiar and safe over time.
For example, if your site sells dental floss:
- Start with the theme "Some people have nothing to smile about."
- Discuss how gingivitis can suppress a grin.
- Highlight how cavities might cause self-consciousness.
- Explain how costly dental procedures might lead to frowns.
By presenting different aspects of a single idea, you give visitors multiple opportunities to connect with your site.
Conclusion
When writing web copy, focus on:
- Using the language of your readers.
- Building around a central idea like trust.
Ask yourself if this approach resonates. If it does, you've succeeded in writing for people. If not, many more strategies await exploration.
You can find the original non-AI version of this article here: Website Copywriter Tips Write Web Copy for People not Technology.
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