Value Added Copywriting
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
Value Added Copywriting: Making Your Message Memorable
I know a preacher who can captivate any audience with his fiery sermons. His talks ignite emotions and keep the congregation engaged. However, there's a catch. Ask his listeners what the sermon was about, and many will struggle to remember. They loved the delivery but can't recall the content.
This situation reminds me of the sales principle: "sell the sizzle, not the steak." It means generating excitement and curiosity without revealing everything. Let your audience sense the appeal but leave them wanting more until they commit to purchase.
However, when selling high-ticket items, you need to provide more substance. This is where "value added copywriting" comes in?"giving your audience meaningful content alongside the allure.
For example, on my website [webcopy-writing.com](http://www.webcopy-writing.com), I incorporate this strategy to promote my copywriting services. My sales letters include valuable tips on online selling. This not only engages readers but also serves multiple purposes:
1. Builds Goodwill: Sharing free information demonstrates generosity and fosters a relationship. Even if prospects don’t become clients, they leave with something valuable.
2. Establishes Credibility: It showcases my expertise and qualifications, proving I can benefit their business.
3. Acts as a Teaser: By offering insights for free, I imply there’s much more valuable content to be found in my complete services.
4. Reduces Sales Resistance: Providing free value shifts the dynamic from taking to giving, making it harder to resist.
5. Encourages Full Engagement: Offering useful content motivates prospects to read the entire sales letter, boosting sales potential.
Incorporating useful information in your sales material?"like a free report or email course?"can make conversion easier. This technique thrives especially in service industries. Professionals can share knowledge without diminishing their value, as the complexity or effort involved often means people prefer hiring experts.
Consider this example: I know the basics of vehicle maintenance but prefer paying a mechanic. If my mechanic provides literature on repairs, it boosts my confidence in his skills. Similarly, a lawyer might share how to fill simple forms, or a plumber might offer basic repair tips. When clients need further expertise, they'll naturally turn to these professionals.
Today, people are inundated with advertising. Traditional sales pitches have less impact, especially with the ease of online marketing. Your message needs substance?"it requires more "steak" alongside the "sizzle."
After hearing your compelling message, your audience should remember more than just the excitement. They should recall the value, driving them to seek more from you.
You can find the original non-AI version of this article here: Value Added Copywriting.
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