The 2 Most Common Mistakes When Writing With Keywords
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
The 2 Most Common Mistakes When Writing with Keywords
Word Count: 757
Summary:
Many amateur search engine copywriters make two common mistakes. Let's explore these errors and how to avoid them.
Keywords:
search engine copywriting, SEO copywriting, keyword copywriting
Article
SEO copywriting often suffers from a poor reputation, largely due to careless practices. Many claim expertise, yet simply cram keywords into their content with no regard for readability. This leads to mechanical, stiff writing, a clear indicator of inexperience.
When crafting SEO copy, it's essential to understand what works. Here are two frequent mistakes that many novice search engine copywriters make:
Mistake #1 - The Repetitive List
Imagine visiting a beauty supply website's homepage. You see phrases like "hair salon supplies," "hair salon equipment," and "professional manicure tables" over and over:
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The Best Selection of Hair Salon Supplies, Hair Salon Equipment, and Professional Manicure Tables Online
When shopping for hair salon supplies, hair salon equipment, and professional manicure tables, you need a vendor with great selection and service. Buying these can be costly, so you want competitive prices.
Trust ABC Beauty Supply for a wide selection of hair salon supplies, hair salon equipment, and professional manicure tables. Orders ship within 24 hours, and shipping is free for orders over $100.
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Notice how repetitive this is? Using all your key phrases in a list repeatedly disrupts the flow. Instead, try this:
- Discuss each item in its own section.
- Highlight the benefits of your hair salon supplies.
- Explain why your equipment is superior.
- Feature the unique aspects of your manicure tables.
Mistake #2 - Overusing Keyword Substitutions
This tactic can work in moderation, but overdoing it makes your copy sound absurd. Consider this example from a web design site:
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New Orleans Web Design
Our New Orleans Web design firm offers top creativity to businesses in the area. Our New Orleans Web design styles are never from templates. Each New Orleans Web design is custom for your site.
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Imagine hearing this in person?"it sounds ridiculous. However, many novices believe they can't write for both search engines and visitors. They're wrong! Here's a better approach:
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Progressive, creative, upbeat?"these describe many New Orleans businesses. Your web design should reflect your style. Custom-made and never templated, our designs capture your corporate essence. Serving only New Orleans, our web designs embody the Big Easy's spirit.
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Punctuation breaks up the keywords without hurting rankings, resulting in much more appealing content.
These aren't all the mistakes out there, but most can be addressed with a simple test: read your copy aloud. If it sounds off to you, it'll sound off to visitors too.
Take your time to master SEO copywriting. By doing so, you'll create content that not only ranks well but also converts effectively.
You can find the original non-AI version of this article here: The 2 Most Common Mistakes When Writing With Keywords.
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