Is Your Copy Trusted by Google
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
Is Your Copy Trusted by Google?
Overview
Wondering what makes your web copy trustworthy in Google's eyes? Here are some key insights and tips directly from Google to help you make your pages more credible and improve your rankings.
Understanding Google’s Trust Factors
For years, as an SEO copywriter, I've emphasized the importance of structured, relevant copy. Recently, a column in the Google Librarian Newsletter clarified how Google evaluates trust in site content, reinforcing practices I've long advocated. This knowledge can enhance your copywriting strategy and potentially improve your site's search rankings.
Keyphrase Strategy
According to Matt Cutts of Google, various elements influence page rankings beyond just PageRank. One significant factor is how you use keywords. For instance, using a full keyphrase like "flat monitor" rather than separating it into "flat" and "monitor" can boost relevance. This is because "flat" can describe numerous unrelated items, and "monitor" has multiple meanings. Using keyphrases as entered in search queries ensures your content is more relevant and trustworthy.
Optimizing Titles
Including your keyphrase in your page title increases its relevance. While not an absolute must, it signals to Google that your page closely aligns with the searched subject. This subtle hint can enhance your page's credibility in search results.
Building Trust
Google prioritizes the most trustworthy sites in its database. Factors like font choice and word placement influence trust assessments. Google also reviews additional site pages for context. Remember, these are only parts of a broader set of criteria Google uses to evaluate trust and relevance.
Avoiding Untrustworthy Practices
Matt Cutts highlights practices to steer clear of, as discussed in his blog post. Penalties may arise from tactics such as keyword stuffing, using misspelled words deliberately, creating gibberish content with automated programs, making doorway pages, and using hidden text. If these tactics are part of your current strategy, reconsider them promptly.
Conclusion
Google aims to include highly relevant pages in its search results. By crafting your copy to emphasize relevant factors for Google, you enhance both your page's standing and visitor experience. This creates a beneficial scenario for you, Google, and your site visitors.
You can find the original non-AI version of this article here: Is Your Copy Trusted by Google .
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