Copywriting Makeover Subtle Changes Make A Noticeable Difference Part 1 of 2
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
Copywriting Makeover: Subtle Changes Make a Noticeable Difference (Part 1 of 2)
Summary:
A few tweaks in your copy can lead to significant increases in conversions. If this sounds too good to be true, stay tuned, and I'll reveal how it's done.Introduction
Even small changes to your copy can result in substantial gains in conversions. If this seems like an exaggeration, let me show you how Kneelsit.com, an Australian ergonomic chair manufacturer, achieved amazing results with just a few strategic adjustments.The Challenges
Kneelsit had excellent search engine rankings, typically grabbing the top spots for its key terms. However, while the website attracted visitors, the conversions weren’t maximizing its potential. I aimed to change that by refining their copy.Upon receiving a sample chair, I took notes on its benefits as I experienced them. Comparing my notes with the original website copy revealed that many features were already mentioned but needed better emphasis to highlight the chair's distinctiveness.
In a competitive industry, it was crucial to make the Kneelsit chair stand out immediately. I realized that enhancing the language and expanding on certain aspects would keep visitors engaged and differentiate the chair from competitors.
Research and Insights
I investigated user needs for ergonomic chairs and common complaints about existing designs. This research revealed which benefits were unique to the Kneelsit chair and how to target the prospective buyer effectively.Crafting the Solution
With insights in hand, I focused the new copy on engaging someone in pain from sitting at a desk all day. This person had already tried several chairs without success and needed a reliable solution.I emphasized the unique, patented axle design and the chair’s ability to be customized for any body type. The new copy would incorporate chosen keywords naturally, highlight impressive benefits, and ensure compelling headlines and sub-heads.
The subtle yet impactful adjustments aimed to accentuate the chair's differences without overshadowing the core message with SEO.
Conclusion
In part 2 of this series, we’ll dive into what changes were made to the copy and examine the results that followed. Stay tuned to learn about the transformative impact of these subtle adjustments.You can find the original non-AI version of this article here: Copywriting Makeover Subtle Changes Make A Noticeable Difference Part 1 of 2.
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