10 Things You Should Expect From Your Website Copywriter
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
10 Essential Qualities to Expect from Your Website Copywriter
Summary
As digital platforms and e-commerce grow more prevalent, business owners and marketing managers are increasingly recognizing the importance of quality web copy, on par with impressive design. With search engine visibility becoming ever more crucial, exceptional web copy has never been more vital.Keywords
web design, website copywriterArticle Body
As online platforms and e-commerce become the norm, the significance of high-quality web copy is becoming evident to business owners and marketing managers. In the era of search engine dominance, effective web copy is essential.Many are still figuring out what to expect from their website copywriter. A common concern is, "How do I know I'll get my money's worth?"
Before engaging a website copywriter, ensure they can provide the following ten essentials:
1. Fixed Quote
Some copywriters only offer hourly rates, citing varying project needs and changing technologies. However, you deserve to know the total cost upfront. If a copywriter refuses to give a fixed quote, reconsider.
2. Contract of Work
A signed contract detailing the work scope and cost is crucial. It doesn’t have to be overly formal, but a clear, itemized agreement ensures transparency. If a copywriter hesitates to provide this, ask why.
3. Timeframe
Clarify how long the project will take. Writing web copy is time-consuming, and while professionals are efficient, quality work requires time for writing and revisions. Plan to review their drafts promptly to avoid delays.
4. Plan of Approach
Before hiring, understand the copywriter’s strategy. You shouldn’t have to pay first to learn their approach. Will you receive drafts page by page or all at once? What about the review process? Ensure you’re comfortable with their plan.
5. Samples
Many claim to offer copywriting services, but might not have the expertise. Always request samples of their previous work. Evaluate if the copy effectively communicates benefits and answers potential customer questions.
6. CV
Websites may provide an overview of services, but few reveal the writer’s professional background. Ask for a CV. Look for a history in writing and relevant education to verify their qualifications.
7. Testimonials
Customer feedback is a strong indicator of a copywriter’s ability. Good copywriters will readily share testimonials. Seek feedback from verifiable sources, and don’t hesitate to contact past clients for firsthand accounts.
8. SEO Skills
With 80% of web traffic originating from search engines, an understanding of SEO is critical. Inquire about their SEO approach. Ask for examples of high-ranking sites they've worked on and their strategies for optimizing keyword placement.
9. No Extra Charge for SEO
SEO copy should be standard practice, not an added expense. Don’t pay extra for SEO if you have pre-determined keywords. Additional payments should be for advanced services like keyword analysis and site structure advice.
10. Experience in Online Writing
Writing for the web differs significantly from print. Your copywriter should adapt to online reading habits. Discuss appropriate page lengths and word counts, aiming to balance scroll issues with keyword density. Ensure they incorporate text links effectively.
Well-crafted web copy can be the difference between a visually appealing site and one that actually generates revenue. Choose your website copywriter wisely.
You can find the original non-AI version of this article here: 10 Things You Should Expect From Your Website Copywriter.
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