10 Things You Should Expect From Your IT Copywriter
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
10 Expectations from Your IT Copywriter
Anyone who has ventured into marketing IT products or services understands it's a specialized field. Customers in the IT industry have unique and specific needs, and so do you. Writing compelling copy for your offerings requires a copywriter with a strong grasp of the IT world?"someone confident to call themselves an IT Copywriter.
Here's how you can identify an IT copywriter and what you should expect from them. These 10 tips will help you recognize the qualities that differentiate a regular copywriter from an IT copywriter.
1. IT Background
A solid IT background is crucial for an IT copywriter. If they understand your domain, you'll spend less time explaining your product or service. Remember when your audience glazed over as you explained your latest technology? You don't want that with your copywriter?"or your potential customers!
2. Technical Writing Experience
Effective technical writers bridge knowledge gaps. They comprehend technology and explain it in simple terms. A copywriter with technical writing experience in IT can quickly understand your product or service. However, they should be able to write engaging copy, not just dry manuals. Check their samples and testimonials.
If you need a website copywriter, ensure they have online writing experience. Writing for the web is different from print. Online readers have specific needs, and many technical writers understand this. Ask potential copywriters about their approach to page length and word count?"watch for insights on scrolling versus SEO. Preferably, they should advocate for short sentences.
3. Further Education
IT products and services are complex, as are the needs of end-customers. This means a steep learning curve. While tertiary qualifications aren’t essential, they indicate someone skilled in researching, filtering information, and retaining knowledge.
However, be cautious with technically qualified individuals. While many excel in IT copywriting, they might take technical jargon for granted, which can alienate a lay audience. Your IT copywriter should understand technology's complexities and still connect with non-technical customers.
4. Management Experience
Management experience means interacting with decision-makers. An IT copywriter with this background can relate to decision makers' needs, pressures, and constraints. The more they understand, the less time you'll spend explaining.
5. Marketing Experience
Marketing experience is a bonus. It offers insights into strategic marketing and dealing with evolving products. Look for an IT copywriter with experience as a marketing manager, coordinator, or who runs a copywriting business focused on marketing.
6. Testimonials
Anyone can claim to be an IT copywriter, but testimonials validate their claims. Request client testimonials and read them carefully to ensure they reflect the type of work you need.
7. IT Samples
Always ask for work samples from potential IT copywriters. Don’t just be impressed by big names or flashy logos?"read the content. Does it relate to your project? Does it convey a clear understanding and highlight benefits over features? Determine how much they contributed to the writing.
8. Understanding Benefits
Customers care about what you can do for them, not just what you do. Your IT copywriter must identify and highlight the benefits of your product or service. Can they uncover and articulate your most compelling benefits?
9. Contributes Value
A skilled IT copywriter brings more than just grammar and punctuation. They add value to your marketing with strategic insights, tactical suggestions, and creative input. Expect them to offer ideas rather than just taking notes.
10. Standard Copywriter Skills
Ensure your IT copywriter meets standard copywriting requirements. Request a contract, time estimate, plan of action, CV, and SEO skills if search visibility is crucial for you.
Conclusion
Traditionally, copywriters were part of the larger advertising machine, but now many work directly with clients. This shift offers consistency, more engaging copy, and better service. While finding an IT copywriter with an IT background remains challenging, it's becoming easier. Take the time to ask the right questions.
Good luck!
You can find the original non-AI version of this article here: 10 Things You Should Expect From Your IT Copywriter.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.