10 Things to Expect from Your SEO Copywriter
Below is a MRR and PLR article in category Writing Speaking -> subcategory Copywriting.
10 Essential Expectations from Your SEO Copywriter
Summary
The rapid evolution of the Internet is both thrilling and challenging for business owners, webmasters, and marketing managers. With information and misinformation constantly changing, it's hard to keep up. Understanding the value of quality web copy is crucial, especially with the rise of SEO copywriters. Here’s a guide to help you find the right expert who can deliver effective results.
1) Comprehensive SEO Knowledge
Your SEO copywriter should have a strong grasp of Search Engine Optimization fundamentals, including the importance of website relevance (keywords) and authority (inbound links). Familiarize yourself with advanced topics such as SEO strategies and effective web copy for greater confidence when assessing potential writers.
2) Proven Track Record
An effective SEO copywriter not only talks the talk but walks the walk. Request examples of successful projects with tangible results. If you find a copywriter skilled in both keywords and link generation, consider hiring them for their broad expertise.
3) Strategic Keyword Usage
Avoid overcrowding your content with excessive keywords. A proficient SEO copywriter will recommend targeting around 2-3 keyword phrases per page to maintain readability and site relevance.
4) Clear Keyword Responsibility
Determine who will handle the keyword analysis. Although an SEO copywriter can assist, someone familiar with your business might be more cost-effective. Establish clear responsibilities to avoid budget issues.
5) Specific Keyword Targeting
Your SEO copywriter should guide you in selecting specific, less competitive keywords. For instance, instead of targeting "IT," opt for phrases like "IT infrastructure consulting New York" for more relevant leads and manageable competition.
6) Agreed Word Count
Discuss expected word counts for web pages with your SEO copywriter. This should align with your industry, audience needs, and page objectives. Remember, quality trumps quantity, and effective pages can rank well with just 100-200 words.
7) Keyword Density Targets
A skilled SEO copywriter will focus on keyword density, aiming for approximately 5% for primary keywords and 3-5% for secondary ones. Exceeding these limits may reduce readability and appear spammy to search engines.
8) Effective Keyword Placement
While opinions vary on keyword placement, it's generally agreed that positioning keywords in headings, bold text, links, and towards the beginning of the page can enhance effectiveness.
9) Structural and Link Guidance
Ensure your site is easily navigable by search engine spiders through text link connectivity. An SEO copywriter should create an organized hierarchy that allows smooth traversal from top to bottom and across all pages, enhancing indexing efficiency.
10) Realistic Expectations
While SEO copywriters can significantly boost your rankings, overnight success is unrealistic. By creating and sharing valuable content with links back to your site, your rankings will grow steadily. Beware of any promises of instant results.
Conclusion
An SEO copywriter can be instrumental in your marketing efforts. Make informed choices by asking the right questions, and you're halfway to success.
You can find the original non-AI version of this article here: 10 Things to Expect from Your SEO Copywriter.
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