Your Need Publicity For Your Book Where Do You Start And What Do You Look For
Below is a MRR and PLR article in category Writing Speaking -> subcategory Book Marketing.
How to Get the Publicity You Need for Your Book
If you're aiming to sell your book to a wide audience, effective publicity is essential. Being featured on radio, in magazines, newspapers, and on TV can help your book stand out among the hundreds of thousands published every year.
Where to Start with Book Publicity
Bestselling authors often highlight talk radio as one of the most effective and cost-efficient ways to reach consumers. With numerous publicity firms vying for your attention, how do you select the right one? Here are some key factors to consider:
1. Experience
Experience is crucial. Choose a firm with years of promoting books on talk radio. A skilled company will develop compelling angles from your book for broad national exposure, craft standout press releases, and generate positive reactions from producers to secure bookings. This expertise ensures quality media placements.
2. Quality Markets
Consider where your interviews will air. If you're paying for media interviews, ensure you're being booked in markets ranked within the top 100. While smaller markets have their merits, you shouldn't pay premium prices for those.
3. Quality Stations
The power of the stations matters. Aim for interviews on stations with 5,000 watts or more on the AM dial. Higher-powered stations have larger audiences, providing a better return on your investment.
4. Guarantee
Evaluate the type of guarantee offered. Some PR firms charge based on performance, while others have a monthly retainer with no guarantees. Opt for a performance-based firm to ensure guaranteed media placements.
Making the Right Choice
These factors should guide you in selecting the right publicity firm. With nearly two decades in book publicity, we have extensive experience in generating media attention for authors. For more information about EMSI's talk radio campaigns, feel free to contact me or my husband Steve at 727-443-7115, ext. 208. We’d love to chat with you!
Warmest regards,
Marsha Friedman, President
P.S. We also offer other essential publicity and advertising services, including TV and radio commercials and infomercials. Once we learn more about your book, we can explore various options to create the national buzz crucial for a successful book campaign.
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