Social Bookmark Traffic - Is It Useful
Below is a MRR and PLR article in category Writing Speaking -> subcategory Book Marketing.
Is Social Bookmark Traffic Useful?
Summary
Recently, my friend Kate’s website was bookmarked on Digg, a well-known social bookmarking site. With her permission, I had the chance to analyze the traffic it generated. Let’s explore the pros and cons of social media site traffic and how it could benefit your online marketing efforts.
The Rise of Social Bookmarking
Social bookmarking sites like Digg, Slashdot, and StumbleUpon have gained immense popularity in recent years, driven by user-generated content. They can attract volumes of traffic that most website owners can only dream of. But the key question is, how useful is this traffic?
The Reality of Bookmark Traffic
As a website owner, I wanted quick answers on whether these sites could help me generate more income online. Kate’s experience with Digg allowed me to study these effects first-hand.
Kate placed an “Addthis.com” bookmark button on her pages, making it easy for users to share her content on social media. However, a front-page feature on such sites can drive so much traffic that it might overwhelm your server. Ensure your web hosting can handle this influx before actively promoting on social bookmarking sites.
Analyzing the Traffic
Using Google Analytics, I observed the following patterns in the traffic from social bookmarking sites:
- Most visitors bounced back quickly.
- Only a few stayed to explore the site.
- Very few signed up for newsletters or engaged with marketing follow-ups.
The temporary nature of this traffic was evident. Most visitors left within seconds, similar to customers in a fast-food drive-thru, visiting your content briefly before moving on.
Comparing Social and Organic Traffic
Kate’s regular article posts consistently attracted more meaningful engagement, with visitors who were genuinely interested in her content. This kind of "targeted traffic" is preferable as it leads to higher engagement, newsletter sign-ups, and potential sales.
The Upside of Social Bookmark Traffic
While it may not always lead to immediate sales, social bookmarking can boost your website's visibility, helping with branding and exposure. If your content has mass appeal, this could be a significant advantage.
Links from high-ranking sites like Digg can also positively impact your search engine rankings. For instance, approximately 50% of visitors from Kate’s site were using Firefox, which has the Alexa toolbar, potentially improving her Alexa rank.
Insights from StumbleUpon
Interestingly, traffic from StumbleUpon demonstrated longer stay durations, behaving more like organic traffic. This suggests not all social media traffic is the same; the quality of visitors may vary depending on the platform.
Optimizing for Social Bookmarking
To better capitalize on this traffic, consider tailoring your content to appeal to mainstream internet users. This approach may enhance your success, but results will vary based on what and how you offer your content.
Conclusion
Social bookmark traffic presents both opportunities and challenges. Its long-term effects on keyword rankings and link popularity remain areas of interest for further study. The question is whether the effort and potential distraction from traditional marketing strategies are justified. Time will tell.
You can find the original non-AI version of this article here: Social Bookmark Traffic - Is It Useful .
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