Myths about Selling
Below is a MRR and PLR article in category Writing Speaking -> subcategory Book Marketing.
Myths About Selling
Summary
Successful online marketing involves using various methods across different platforms. You might manage a website, deploy an autoresponder, post classified ads, write articles, use banner ads, sponsor newsletters, and issue press releases. However, when starting out, it’s essential to focus on one strategy at a time, perfect it, and then move on to the next.
Effective Marketing Techniques
Focusing on one marketing strategy until it’s effective is more beneficial than spreading your efforts too thin. Gradually build your profitability by dedicating attention to each method.
Smart Advertising
Begin by investing small amounts in advertising. This conservative approach ensures that if an ad doesn’t perform as expected, your finances remain stable. Continue testing different ads within your budget to find the most effective one. Once found, you can confidently increase the investment, knowing it will likely yield a profit.
Leverage Competition
In a competitive market, consider honoring your competitors’ vouchers and rebates. Use their advertising to your advantage to attract more customers.
Handling Payments
A common business challenge is collecting final payments for services. To manage this, lay out clear terms in contracts, including interest rates and late fees for payments overdue by 30 days.
Prepare a series of form letters for overdue payments: one for 10 days late, another for 20 days, and a final one at 45 days, indicating potential action such as engaging a collection agency or pursuing small claims court. Always follow through on these actions if stated.
Secure Payment Methods
To safeguard your business, use credit card payments. Explain to customers that you will charge one-third of the cost as a down payment, another third at the halfway point, and the final third upon delivery. Alternatively, you can take half payment upfront and the rest upon project completion.
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