Book Shepherds Who are they What do they do Should you hire one
Below is a MRR and PLR article in category Writing Speaking -> subcategory Book Marketing.
Book Shepherds: Who Are They? What Do They Do? Should You Hire One?
Self-publishing is no longer the solitary endeavor it once was. As this industry grows, a new type of consultant has emerged?"book shepherds. These professionals guide authors through the intricate stages of self-publishing, offering expertise that might make hiring one a worthwhile investment.
What Is a Book Shepherd?
A book shepherd provides crucial support and advice on various aspects of publishing, including cover and interior design, manuscript editing, printing, marketing, and distribution. Some work within large firms that cover every aspect of your book's journey, while others operate independently, connecting you with specialists they trust.
Benefits of Hiring a Book Shepherd
Working with a book shepherd can significantly enhance your chances of success. Ellen Reid of Smarketing-Infinite Possibilities compares her role to that of a creative director or film producer, assembling a team of experts to cover all facets of book production and distribution.
Book shepherds can save you time and help you avoid common mistakes. As Simon Warwick-Smith of Warwick Associates notes, self-publishing is complex, and an experienced guide can provide invaluable shortcuts. Cynthia Frank of Cypress House suggests that success begins with defining what it looks like for you?"be it sales rankings or a contract with a traditional publisher. From there, a shepherd helps craft a tailored plan.
Frank also advises on the importance of financial planning. If your funds are tied up in inventory, for instance, without room for marketing, success becomes harder to achieve. Book shepherds help ensure you're ready for every step.
Maximizing Your Book Shepherd Experience
While book shepherds offer incredible value, their expertise comes at a cost?"often ranging from $50 to $150 per hour. To make the most of their services, be well-prepared in advance. Barbara Denise Files, a self-published author, emphasizes doing thorough research and having a clear plan and specific questions before engaging a shepherd.
For Files, this preparation meant knowing her target audience and having detailed questions ready for consults, leading to more informed decisions throughout her publishing journey.
Tips for Self-Publishing Success
1. Invest Wisely: Self-publishing is costly. Don't cut corners.
2. Plan Ahead: Be strategic about marketing and production from the outset.
3. Design Matters: Hire a professional for your book cover?"it's crucial for standing out.
4. Treat It Like a Business: Have a clear plan for what you’ll do yourself and what you'll outsource.
5. Polish Every Detail: Ensure high-quality design and copywriting to maximize success.
6. Aim for Professional Standards: Match traditional publishing house quality to be competitive.
7. Avoid Doing It All Alone: Seek expertise to avoid a DIY appearance.
In essence, while self-publishing can seem like a solitary venture, the right guidance can elevate your book’s potential. Embrace the expertise of a book shepherd and approach your publishing endeavor like the business it is.
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