A Publisher s Rant Why I Hate Your Article Headlines
Below is a MRR and PLR article in category Writing Speaking -> subcategory Article Writing.
Why I Dislike Your Article Headlines
Understanding the Publisher’s Perspective
As a publisher overseeing numerous sites, I often find myself frustrated with many article headlines. Here’s why and how you can improve yours.
The Importance of Keywords
In theory, headlines should captivate readers. However, from my perspective as a publisher, what truly matters is keyword optimization. Your articles contribute to our search engine optimization efforts, so the keywords must take precedence.
Consider these examples:
1. California Real Estate: The Secret to Making a Bundle
2. The Secret to Making a Bundle in California Real Estate
The first headline stands out because the keywords are prominently positioned, making it easy to convert into a meta title for a site page. It signals that you understand SEO priorities, prompting me to explore your article further. If your article is well-structured, I’m likely to publish it and consider you a valued author. I’ll actively look for more of your work in the future.
In contrast, the second headline places keywords at the end, undermining SEO effectiveness. This oversight wastes my time and discourages me from engaging with your content. I might revisit your article if necessary, but it’s not guaranteed.
Captivating vs. Effective Headlines
You might think that captivating headlines are essential for attracting readers. However, that’s unnecessary on my part. My sites already generate traffic, bringing readers directly to your article. The focus should be on placing keywords first to capture my attention.
Writing an effective headline is straightforward. Prioritize keywords, and you’ll stand out to publishers like me.
You can find the original non-AI version of this article here: A Publisher s Rant Why I Hate Your Article Headlines.
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