Article Submission Trumps Ezine Ads and Google AdWords

Below is a MRR and PLR article in category Writing Speaking -> subcategory Article Writing.

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Article Submission: A Superior Alternative to Ezine Ads and Google AdWords


Summary

While many internet marketing experts tout ezine ads and Google AdWords as top advertising methods, article submission often proves more effective for promoting your website.

Why Article Submission Stands Out


Building Trust

Imagine receiving your favorite ezine newsletter. As you sip your coffee and read, you're drawn to an engaging article. At the end, there’s a link to the author's website, and they offer a free report. Similarly, there’s a sponsor’s link in an ad, offering another free report on the same topic.

Which link are you likely to click? Chances are, it’s the one from the article's author, whom you now view as a trusted expert. Most people would do the same.

Establishing Credibility

When browsing online, you may find a great article through a Google search. At the end, there’s a link to more resources from the author, alongside several Google AdWords ads offering similar information. Again, you’d likely click on the author’s link because the article has already built a connection.

Overcoming Sales Resistance

In direct sales, establishing rapport is crucial to making a sale. Articles allow you to do this on a larger scale by solving problems and offering value to readers. Instead of being seen as a salesperson, you're perceived as an educator and a problem solver.

Reaching a Wider Audience

Submitting articles to directories and websites allows you to reach thousands. People who read your articles start to trust you, and if you help solve their problems, they’ll want more from you.

Cost-Effectiveness

Article submission is often free or low-cost. In contrast, ezine ads and Google AdWords can become expensive, and it’s challenging to build the same level of trust and engagement through them.

The Benefits of Article Submission


1. Trust and Authority: Writing quality articles helps establish you as an authority in your field.
2. Engaged Readers: Visitors who come through your articles are already interested in what you have to say.
3. Cost Savings: Avoid high advertising costs while gaining potential clients who value your insights.

In conclusion, article submission not only promotes your website but fosters trust, builds credibility, and engages audiences more effectively than traditional ads.

You can find the original non-AI version of this article here: Article Submission Trumps Ezine Ads and Google AdWords.

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