7 Marketing Lessons We Can Learn From TV Infomercials
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7 Marketing Lessons We Can Learn from TV Infomercials
You might dismiss infomercials as "trash TV," but think again. These programs use strategies that can effectively boost your marketing efforts.
1. Capture Immediate Attention
Infomercials operate in the highly competitive television space, where viewers can switch channels instantly. They grab attention quickly with bold claims about how their products can transform lives. Your marketing should do the same?"clearly communicate how your offerings can benefit your audience.
2. Leverage Real-Life Testimonials
Modern infomercials are filled with customer testimonials for a reason?"they build instant credibility. Exercise equipment ads now feature real-life success stories, not just fitness models. Use testimonials to showcase genuine results and make your marketing more relatable.
3. Utilize Strong Personalities
Successful infomercials often feature celebrity hosts to draw in viewers. For instance, Jessica Simpson endorses ProActiv, while Dan Marino promotes NutriSystem. You can emulate this by becoming a relatable personality in your marketing or collaborating with influencers.
4. Offer Irresistible Deals
Infomercials rarely demand full payment upfront. They offer installment plans like "3 payments of $19.95," making products feel more accessible. Consider offering payment plans to increase response rates.
5. Create Urgency with a Strong Call-to-Action
Infomercials push for immediate action by offering bonuses for quick responses, aiming to prevent audience forgetfulness. In your marketing, create urgency with time-sensitive discounts or limited availability offers.
6. Embrace Continuity Sales
Continuity sales involve recurring charges, securing long-term customers. For example, I.D. Bare Minerals sends a fresh supply bi-monthly to subscribers. Explore how your business can adopt this model, such as through memberships or ongoing programs.
7. Emphasize Repetition
Successful marketers understand the power of repetition. It often takes multiple exposures for a message to resonate. Ensure your marketing strategy includes consistent and repeated messaging to build familiarity and trust.
By incorporating these infomercial strategies, you can significantly enhance your marketing approach and drive more sales.
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