6 Steps to Catch More Opt-ins Than Ever Before

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6 Steps to Maximize Opt-ins Like Never Before


Summary

When new visitors land on your website, your top priority should be getting them to join your ezine list. This gives you the opportunity to reach out regularly, informing them about your valuable products and services.

Keywords

Ezine writing, ezine advertising, ezine newsletters, ezine marketing, speaking opportunities

Article Body

When new visitors arrive at your site, your primary goal should be to have them sign up for your ezine list. This allows you to engage them repeatedly, sharing valuable insights about your offerings.

However, simply adding a "Free Newsletter" link won't cut it. It's crucial to design an effective opt-in box that acts like a net, attracting the ideal clients you want.

Also, don't bury your opt-in box at the bottom of the page. Research shows that placing it prominently in the upper right corner yields the best results.

Here are six essential elements for your opt-in box:

1) Captivating Headline

Online readers tend to skim, so your headline might be the only thing they notice. Avoid generic phrases like "Free Newsletter." Instead, highlight the most exciting benefit your ezine offers.

Examples:
- "Ready to Supercharge Your SALES This Year?"
- "Discover How to Keep Weight Off Permanently"
- "Unlock Secrets to Writing Novels for Big Profits"

2) Engaging Description

Craft a compelling description that excites prospects to sign up. Focus on what's in it for them, detailing the value they receive, such as how-to articles, tips, or insider secrets. Aim for 15-30 words.

3) First Name Field

Collecting first names allows you to personalize emails, significantly increasing open rates. People are more likely to provide their first name than their full name, and it’s generally all you need.

4) Primary Email Field

Simply requesting their primary email address can improve the quality of your email list and reduce bounce rates. Encourage them to use their main email to ensure they receive your communications.

5) Clear Subscription Button

Use straightforward language like "Subscribe" or "Sign Me Up Now" on your subscription button. Avoid confusing terms like "Submit Form."

6) Visible Privacy Policy

Alleviate concerns about spam by displaying your privacy policy next to your opt-in form. Make it clear you will never sell or share their email address. This transparency is both reassuring and often legally required.

For a real-world example, check out my pop-under box at [www.ezinequeen.com/popup.htm](http://www.ezinequeen.com/popup.htm).

For more detailed strategies on increasing signups and expanding your email list, explore my SPECIAL REPORT: "101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST."



You can find the original non-AI version of this article here: 6 Steps to Catch More Opt-ins Than Ever Before.

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