Jeep And Chrysler Doing Well Across The Pond
Below is a MRR and PLR article in category Vehicles -> subcategory Trucks-SUVS.
Jeep and Chrysler Shine Overseas
Summary
While Chrysler faces challenges in the U.S., its international performance is thriving. Overseas sales have risen by 14% as of August 2006, marking 15 consecutive months of growth. In Western Europe, the news is even better: sales surged by 35.6% in August 2006 compared to the previous year and have seen a 15.5% increase year-to-date. Jeep sales, especially the Grand Cherokee and Commander models, are up 25% in Europe, positioning Chrysler as the second fastest-growing automotive group in the region, just behind Fiat. By 2007, international sales are projected to make up 9% of Chrysler's total sales.
Article
Chrysler is thriving abroad, even as it grapples with challenges in the U.S. According to recent reports, international sales have jumped by 14% through August 2006, marking 15 consecutive months of growth. The situation in Western Europe is particularly promising, with a 35.6% increase in sales during August alone compared to the previous year, and a 15.5% increase year-to-date.
JATO Dynamics, a market information firm, attributes much of Jeep's European success to the popular Grand Cherokee and Commander models, with Jeep sales up 25% from 2005. This impressive performance makes Chrysler the second fastest-growing automotive group in Europe, just after Fiat. The company expects international sales to account for 9% of its total by 2007.
These positive trends explain Chrysler's enthusiasm at the Paris Motor Show, where they unveiled the two-door Jeep Wrangler and the four-door Wrangler Unlimited for the first time in Europe. The show, a major biannual event in the automotive industry, draws participants from around the globe. The new Wrangler models, featuring a 2.8-liter diesel engine and various off-road enhancements, are set to arrive in European showrooms by April 2006, and Chrysler is confident they will be a hit.
Chrysler and Jeep are making a strong international impression, which bodes well for their global reach. If only U.S. consumers could also enjoy the diesel-powered Wranglers!
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