2007 GMC Yukon Still Too Much

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2007 GMC Yukon: Too Much for Today's Market?


Overview

General Motors is set to launch redesigned versions of their GMC, Chevrolet, and Cadillac SUV/truck models in early 2006. With these 2007 releases, the question remains: Are these big and bold vehicles too much in an era of rising fuel prices?

Key Highlights

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Introduction

The new GMC Yukon is generating buzz as it prepares to hit showrooms by Spring 2006. With fuel prices soaring and a shift in consumer preference towards smaller vehicles, the Yukon’s substantial size might seem outdated. Let’s delve into the key changes of the all-new Yukon and decide if it fits the current market.

Key Features and Innovations


1. Completely Redesigned
- Buyers of large trucks and SUVs often prioritize the latest technology, making GM's update timely. As new models approach, older ones typically see a decline in sales.

2. Improved Engine Efficiency
- The 2007 Yukon boasts two V8 engines providing more horsepower and improved fuel economy. This is thanks to General Motors' Displacement on Demand technology, which deactivates certain cylinders during low load conditions to save fuel. This modern technology builds on a concept first tried in the early 1980s and is now fully refined.

3. Enhanced Safety Features
- Safety has been a major focus for GM. The new Yukon includes roof-mounted side curtain airbags for all three passenger rows, an upgraded ABS system, and StabiliTrak, GM’s leading handling system.

4. Technological Upgrades
- Noteworthy features include rear camera systems, power-folding rear seats, and an updated navigation system. The 2007 model also has a more spacious interior than its predecessors.

Market Position and Outlook

Although fuel prices are high, General Motors is confident that their updated models can claim a larger share of the decreasing big truck/SUV market. The new Yukon aims to challenge competitors like the Ford Expedition and regain ground from luxury models like Lexus. Despite economic challenges, a dedicated market segment still demands vehicles of the Yukon's size, and GM has strategically positioned their offerings to meet this need.

Conclusion

While the 2007 GMC Yukon faces hurdles with the current high fuel prices, its advanced features and improved efficiency could attract buyers. General Motors is banking on these updates to capture the interest of consumers who require vehicles of this magnitude.

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