Racing s Heritage Winning Both On And Off The Track
Below is a MRR and PLR article in category Vehicles -> subcategory Other.
Racing's Heritage: Triumphs On and Off the Track
Word Count: 490
Summary:
The old adage, "Win on Sunday, Sell on Monday," has long been a staple of stock-car racing. But how relevant is it today compared to the 1960s?
Keywords:
Racing's Heritage, Triumphs On and Off the Track
Article Body:
The phrase "Win on Sunday, Sell on Monday" is almost as old as stock-car racing itself. But does it hold as much weight today as it did in the 1960s?
Ford seems to think so. For the first time in nearly 40 years, they've launched a new model while also introducing it to NASCAR racing. The Fusion steps in for the Taurus in both NASCAR's Nextel Cup and Busch series. It's the first all-new Ford nameplate to hit both the racetrack and showroom simultaneously since the Torino in 1968. That launch led to NASCAR legend David Pearson winning a championship and saw over 2.6 million Torinos sold over eight years.
"The excitement around NASCAR helps us connect the Fusion name with the Ford brand. It only makes sense to race Ford's latest model in America's premier racing series," said Marty Collins, General Marketing Manager for Ford Division.
Racing has always made sense for Ford, dating back to when Henry Ford himself raced to validate his product and gain publicity. His sole race victory in 1901 was pivotal in attracting investors who would eventually help establish the Ford Motor Company in 1903.
"My great-grandfather understood the significance of racing," said Edsel B. Ford II, a Ford board member and long-time racing advocate. "He recognized its value for technological innovation and marketing. I believe he'd be proud of how we continue to embrace those principles today."
The NASCAR Fusion takes over from the esteemed Taurus, which secured four NASCAR championships and 100 Nextel Cup victories from 1998 to 2005. It concluded its run with a 1-2-3-4 finish at the Ford 400 at Homestead-Miami Speedway in November 2005. "We wanted to close Taurus' era with another championship," said Dan Davis, director of Ford Racing Technology. "But now it's time for Fusion."
The Fusion aims to achieve off-track success similar to the Taurus, which was America’s best-selling car for five years straight and sold over 6.5 million units from 1985 to 2005.
Ford Racing driver Dale Jarrett, a 1999 NASCAR champion with the Taurus and a Ford dealer in North Carolina, is optimistic about the Fusion.
"It drives and handles beautifully, with a spacious and well-crafted interior," Jarrett remarked. "This could be what we need to boost sales."
Start Your Engines
The Fusion, an all-new nameplate, debuts both on the racetrack and in showrooms.
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