Magnesium Wheels Race to U.S. Market
Below is a MRR and PLR article in category Vehicles -> subcategory Other.
Magnesium Wheels Race to the U.S. Market
Overview
Auto enthusiasts now have the opportunity to enhance their vehicles with high-performance forged magnesium wheels, inspired by Formula One racing.
Introduction
Magnesium.com has unveiled cutting-edge, one-piece, forged magnesium wheels tailored for street use in North America. These wheels, 20 to 30 percent lighter than forged aluminum, offer enhanced safety and performance.
Market Strategy
Mark Lisnyansky, president of Magnesium.com, expressed the company’s commitment to catering to an important niche within the vast U.S. wheel market, which consists of 100 million vehicle wheels in North America.
Product Details
Initially available in 20-inch and 22-inch sizes, the magnesium alloy wheels feature an advanced anti-corrosion coating. The company plans to expand with various sizes and compositions for specific applications in North America.
Industry Trends
Lisnyansky highlighted the shift from nearly obsolete steel wheels to cast aluminum alternatives. While not widely recognized, forged wheels are well-known among performance car enthusiasts for their advantages. Forged magnesium wheels, which are lighter and much stronger than aluminum, represent the next step in optimizing vehicle performance.
Benefits
These magnesium wheels enhance safety by reducing braking distances, boosting acceleration, and improving fuel efficiency. The unique “dampening” quality of magnesium allows for superior absorption of road vibrations.
Production
Utilizing specialized aviation industry equipment, the company has extensive experience in manufacturing Superbike and Formula One wheel forgings. The wheels are forged in Russia and then meticulously machined and finished in Italy.
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