The Hyundai Azera Surges to the Top
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The Hyundai Azera Rises to the Top
Summary
The Hyundai Azera is challenging the Toyota Avalon with a price tag significantly lower than its main competitor. Will consumers be convinced? Are you?The Rise of the Hyundai Azera
Hyundai's newly introduced near-luxury sedan, the Azera, is receiving widespread acclaim. Praised as the highest quality and most luxurious Hyundai on the US market, the Azera was recently awarded by AutoPacific for leading in customer satisfaction. Hyundai expected this, but it might be a pleasant surprise for others. Let's explore what makes this near-luxury sedan stand out.
Near-Luxury Excellence
The Azera falls into a category for cars that offer luxury features and high standards of engineering without the extravagant price. At just over $27,000, the Azera is a bargain compared to similar models from BMW and Lexus, while still delivering plenty to consumers at a competitive price point.
What the Azera Offers
Performance: The Azera impresses with a 3.8L V6 engine that produces 263 horsepower and 255 pounds of torque, making it highly competitive in its class.
Speed: It triumphs over the Toyota Avalon, hitting zero to 60 in just 6.5 seconds compared to the Avalon's 6.9 seconds.
Authenticity: The Azera’s interior boasts real wood and aluminum trim, offering Lexus-like luxury without resorting to plastic or faux wood.
Comfort: The Azera’s features are extensive. The SE model includes a leather-wrapped steering wheel, power front seats, a 60/40-split rear seat, dual automatic climate control, and a CD/MP3 player. The Premium model adds a rear window sunscreen, a 6-disc Infinity sound system, adjustable pedals, rain-sensing wipers, and folding side mirrors, all while maintaining a price below $30,000.
The Azera is styled on an extended Sonata platform and replaces the dated XG350, combining luxury with newfound engineering prowess.
A Bold Move
The Hyundai Azera forges a new path for Hyundai in the U.S. market. It’s a leader that may catch the attention of Toyota and Honda, heralding a new era of affordable luxury.
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