Saturn That Was Then This Is Now
Below is a MRR and PLR article in category Vehicles -> subcategory Cars.
Saturn: From Then to Now
Summary
Saturn has evolved significantly over the past two decades, expanding from one model to six and becoming an integral part of General Motors. Are you considering a Saturn for your future?The Transformation of Saturn
Journey back with me 20 years, to a time when General Motors launched its all-new brand, Saturn, designed to rival Toyota and Honda. In 1990, Saturn's first cars were produced in Tennessee, showcasing a revolutionary partnership between workers and management. The quirky S Series sedans, wagons, and coupes quickly became popular, earning GM praise for its bold move.
Today, Saturn is no longer a stand-alone entity but a crucial division within GM. While the S Series performed well and new models boosted the brand, GM decided to integrate Saturn into its traditional lineup, closing Oldsmobile instead. Despite significant changes, Saturn retains its people-first focus. Let's explore Saturn's current offerings and upcoming models.
Saturn's Current Lineup
ION
The ION replaced the S Series after a decade. It comes as a four-door coupe and sedan but lacks a wagon option. However, it struggles to compete with similar models, and GM plans to replace it with an Opel-inspired car soon.VUE
Saturn's small SUV, the VUE, recently received a makeover to stay competitive. A future hybrid model is expected to boost its appeal, and a new compact model set for 2009 has created excitement.RELAY
Saturn's first minivan, the RELAY, is a clone of Chevrolet and Buick models. Unlike its predecessors, it features all sheet metal instead of polymer panels. Despite this, it filled a crucial gap by providing a larger vehicle option for Saturn customers.SKY
The SKY roadster has significantly reshaped Saturn's image. Sharing components with the Pontiac Solstice, the SKY is stylish, priced under $25,000, and competes with the Mazda Miata as an affordable alternative to the BMW Z4.AURA
Designed to elevate the brand's image, the AURA replaces the discontinued L Series in the midsize category. Built on GM’s Epsilon platform, it draws heavily from Opel's design, echoing the style of the Saturn SKY.OUTLOOK
Set to debut in late 2006, the OUTLOOK will be Saturn's first larger SUV. Considered a crossover by some, it will accommodate seven passengers and complement the smaller VUE. With the OUTLOOK's addition, GM plans to pause any further restructuring in the Saturn lineup.Looking Ahead
Saturn in 2007 appears vastly different from its 1990s version. Saturn dealers, once offering only the S Series, now provide a diverse range, with plans for a hybrid VUE and variations of existing models. This expansion delights Saturn enthusiasts seeking more choices and signals GM’s commitment to its import-fighting division.You can find the original non-AI version of this article here: Saturn That Was Then This Is Now.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.