Ford Crown Victoria Change Is Good
Below is a MRR and PLR article in category Vehicles -> subcategory Cars.
Ford Crown Victoria: Embracing Change
Overview
Ford's iconic Crown Victoria, a staple for nearly three decades, is on the brink of a major transformation. With a little help from Ford Australia, a revamped full-sized model is set to arrive in the U.S. market, potentially altering perceptions of this classic vehicle.
Background
Introduced in 1979, the Ford Crown Victoria hasn't seen significant changes since its inception. However, Ford is planning a major overhaul to rejuvenate this classic model. With support from an unexpected source?"Ford’s Australian operations?"this evolution is anticipated to also benefit its Mercury and Lincoln siblings.
Historical Context
In the late 1970s, automotive downsizing became a strategy to make large cars smaller. Ford’s full-size lineup, including the LTD and Galaxie 500, were once massive. When the Galaxie 500 Crown Victoria launched, it was an attempt to catch up with General Motors' successful downsizing.
Initially popular for its grandeur, the Crown Victoria became less desirable as consumer preferences shifted. While it excelled as a fleet vehicle, Ford's investment in trucks and SUVs left the Crown Victoria feeling outdated. A comprehensive update is long overdue.
The Australian Connection
Ford Australia's ambitious plans are driving this change. A $1.4 billion grant will fund a new production and research facility, focusing on designing new models. The Australian Ford Falcon?"a full-sized car?"is set to influence the new Crown Victoria's design.
Although some speculate that production might occur in Australia, it’s more likely that Ford will manufacture the revamped Falcon in at least one U.S. plant. After technical refinements, it will be marketed as the new Crown Victoria, primarily for police fleets and some individual buyers. This redesign will also serve as a foundation for the new Mercury Grand Marquis and a luxury version for the Lincoln Town Car.
Conclusion
The Crown Victoria's transformation marks the end of an era, ushering in fresh opportunities. With support from international partners, the 2010 model is poised to reinvigorate the market. Ford is banking on this change to make a lasting impression.
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