Dodge Ford to Build Scion Fighters
Below is a MRR and PLR article in category Vehicles -> subcategory Cars.
Dodge and Ford to Launch Rivals for Scion
Overview
Ford and Dodge are gearing up to produce vehicles in Mexico that will compete with Toyota’s popular Scion brand, with availability expected in 2008. However, these models will enter a crowded market, facing competition from Nissan, Honda, Toyota, and emerging brands from China.
Context
Toyota’s Scion brand, launched in 2003, has been a significant success, attracting Generation Y with its unique, edgy designs. Now, GM, Ford, and Chrysler plan to challenge Scion. While GM will import cars from its Daewoo division, Ford and Chrysler are developing new models domestically to rival Scion’s market presence. Let's explore their upcoming releases.
Scion’s Competition
Aside from Scion, other models aimed at younger buyers include the Honda Element and the soon-to-be-launched Honda Fit. Meanwhile, the Chevy Cobalt, Dodge Caliber, and Saturn ION also target this demographic. Recognizing the need to compete, Dodge and Ford are poised to introduce their own Scion competitors within the next two years.
Dodge Hornet
Dodge is close to finalizing the production of the Dodge Hornet. Based on the Volkswagen Polo, a subcompact car popular in Europe, this collaboration is notable since Volkswagen and Mercedes (part of DaimlerChrysler) are key competitors. Utilizing VW’s Mexican plant will allow Dodge to leverage cost advantages. In exchange, VW gains Dodge Caravan minivans in their lineup.
The Hornet is expected to feature a 1.6L engine and a VW transmission, maintaining a design similar to the Scion xA with a five-door hatchback style. Anticipated to seat five passengers, it will likely be priced competitively around the Scion xA’s $13,000 mark.
Ford Bronco
Ford is not sitting idle as the market shifts. The company plans to revive the Ford Bronco, inspired by the 1966 model, with a concept unveiled in 2004. Set for production in Mexico, the Bronco will carry a boxy design akin to the Scion xB and Hornet, likely utilizing the Fiesta platform to minimize costs. Ford aims to market the Bronco at under $10,000, competing with affordable imports from China and other manufacturers targeting Generation Y.
Conclusion
The automotive market is continually evolving with new contenders. Before the Hornet and Bronco debut as 2009 models, Nissan’s Versa and Toyota’s Yaris will have already entered the fray, intensifying the competition. The battle for market share among these compact, youth-oriented vehicles is far from over.
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