Chrysler Gives Its Okay To The Imperial
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Chrysler Greenlights the Return of the Imperial
Summary:
The luxurious Chrysler Imperial is making a comeback, with DaimlerChrysler's approval. However, enthusiasts will need to be patient as the model is set to appear in showrooms in 2010 as a 2011 release.A classic automotive name is being revived, soon to be seen on a grand, rear-wheel-drive luxury vehicle. After impressing audiences at recent auto shows, the Chrysler Imperial is set for production and is expected in U.S. showrooms by 2010. Although the wait is long, changes within DaimlerChrysler must be completed first. Here’s a closer look at the anticipated return of the Imperial.
The Imperial concept car, recently showcased at auto shows, has been well-received. Its Bentley-like appearance, spacious interior, and lavish features have garnered positive feedback. Currently, Chrysler lacks a larger luxury offering above the 300C, causing it to lose potential buyers to other luxury brands?"a trend DaimlerChrysler is keen to reverse.
The Imperial name dates back to 1926 when Walter P. Chrysler introduced a luxury model to rival Lincoln and Packard. Historically, the Imperial has symbolized the pinnacle of Chrysler’s lineup, at times marketed as its own brand. Over the years, various versions have emerged, often as ultra-luxurious adaptations of the New Yorker model.
The 2011 Chrysler Imperial will resemble the concept car's design but without the show car's distinctive suicide doors, which were included for display purposes. The 22-inch wheels, Bentley-style grille, boxy design, and high-end leather and wood trim are expected to remain. Pricing is not yet announced, but estimates suggest it could reach around $60,000, compared to the current 300C’s top price of $42,000.
Why the delay? Primarily, the Imperial program requires additional investment from DCX as the company focuses on boosting the profitability of its Mercedes lineup, which involves upgrading several models. Based on the Mercedes R-Class body, the Imperial is anticipated to be built on an updated R-Class platform. Both models are expected in showrooms as 2011 editions, explaining the extended timeline.
The Imperial concept features a 123-inch wheelbase and measures 214 inches long, significantly surpassing the 300C in length. It’s likely these dimensions will remain unchanged in the production version.
For Chrysler enthusiasts, the Imperial signifies a strengthened Chrysler-Mercedes partnership. Utilizing a Mercedes platform allows Chrysler to deliver a much-needed luxury product. Equipped with a standard V8 and a five or six-speed automatic transmission, the vehicle won’t prioritize fuel efficiency. However, it’s anticipated that an optional Mercedes-built turbo diesel engine will be offered, marking a first for any Chrysler vehicle.
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