Asian Cars Auto Manufacturers to Watch
Below is a MRR and PLR article in category Vehicles -> subcategory Cars.
Asian Automakers to Watch
Introduction
The landscape of Asian automobile manufacturing is broader and more dynamic than many American consumers realize. While brands like Honda, Hyundai, and Toyota are well-known, emerging companies are gaining traction. Among these are Tata, Hindustan, Geely, Proton, and Chery. In 2007, two of these manufacturers are set to introduce their vehicles to the U.S. market. Here's a closer look at these rising stars and their aspirations.
Key Companies
Geely and Chery: Entering the U.S. Market
In 2007, two Chinese automakers, Geely and Chery, will make their debut in the U.S. market. These companies represent a new wave of Asian automakers ready to expand their reach. To learn more about their journey, check out my article, "Chinese Cars: Redefining the Market."
Proton: Malaysia's Largest Manufacturer
Proton Holdings, Malaysia’s leading vehicle manufacturer, has expanded its potential through a strategic partnership with Volkswagen. From 2006, VW models have been produced on Proton's assembly lines. Proton, with models primarily in the subcompact and compact categories, exports vehicles to Australia and is eyeing the U.S. market, potentially as soon as 2010. Additionally, Mitsubishi owns a 16% stake in Proton, strengthening its global presence.
Hindustan: A Legacy in India
Since 1950, Hindustan Motors has been a staple of the Indian automobile market. Although their models currently resemble designs from the 1950s, India's booming economy is fuelling industry renewal. The recently updated Ambassador Grand now meets European emissions standards. Hindustan plans to enter the European market first before tackling the competitive U.S. market.
Tata: Innovating for the Future
Unlike Hindustan, Tata Motors in India is producing modern, innovative designs. As the only Indian company manufacturing cars designed locally, Tata's Indica V2 and Indigo compacts have earned acclaim at the Geneva Auto Show. While direct U.S. exports are under consideration, Tata vehicles might arrive under established labels like Ford or Dodge.
Emerging Trends
In addition to these key players, various state-run automobile companies in China are poised to enter the market. Should Geely and Chery succeed in the U.S., more Chinese makes will likely follow, offering consumers a wider array of choices.
Conclusion
The entry of new Asian automakers into the U.S. market signals a shift toward greater diversity and competition. Keep an eye on these manufacturers as they redefine automotive standards and consumer options for the better.
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