2007 Saturn SKY The Wait Is Over
Below is a MRR and PLR article in category Vehicles -> subcategory Cars.
2007 Saturn SKY: The Wait Is Over
Summary
The Saturn SKY has finally arrived, and its impact is significant. With dealer markups reaching $5,000 over invoice, the car is already sold out for the model year. Will you make the purchase now or wait for the excitement to subside?Article
After months of anticipation, the 2007 Saturn SKY is now hitting dealer showrooms. This two-seat roadster is a pivotal release for the Saturn brand, previously known for its reliable but lackluster vehicles. With a starting price of $23,690, the SKY is expected to sell for thousands over the sticker price due to high demand. Let's delve into what makes the SKY such a standout.Saturn has cultivated a loyal fan base since debuting its first cars in 1990, thanks to simple, consumer-friendly practices like no-haggle pricing. This approach redefined the car-buying experience, turning negotiations into beneficial partnerships for both buyers and sellers.
Initially a separate entity under General Motors, Saturn aimed to produce small cars that could compete with imports like Toyota and Honda. The S-Series, known for its durable polymer panels, was a hit, and Saturn relied on it for nearly a decade before introducing larger models.
However, Saturn's operation was eventually integrated into the broader GM family, akin to brands like Chevrolet and Buick. While the dedicated Saturn plant in Spring Hill, Tennessee, still operates, vehicles like the SKY are produced elsewhere.
What makes the SKY so appealing? Based on GM's Kappa platform, the SKY shares some elements with the Pontiac Solstice but has its own distinct design, featuring pronounced fender peaks and a sleek body. Here are some highlights:
- Front-engine, rear-drive two-seat roadster
- 50/50 front/rear weight distribution
- Manually operated cloth top that folds into the trunk
- Front pivoting hood
- 2.4L I4 engine with 177 hp and choice of 5-speed manual or automatic transmission
- 18-inch wheels; 4-wheel disc brakes with ABS
- Loaded with features: air conditioning, power locks and windows, AM/FM/CD, etc.
The SKY competes directly with roadsters like the Honda S2000 and Mazda Miata. Although it shares some DNA with the Solstice, the SKY’s superior design allows it to contend with these Japanese rivals more effectively.
For Saturn, the SKY dramatically boosts the brand's image, much like the Corvette does for Chevrolet. With an annual production cap of 10,000 to 12,000 vehicles, purchasing a SKY means paying a premium, with dealer markups reaching $5,000 due to high demand.
In addition to the SKY, Saturn is launching the Aura midsize sedan, which replaces the L-Series. Borrowing from GM's European division, Opel, the Aura features a bold front design inspired by the SKY.
The era of producing small, plastic cars in Tennessee is over. With models like the SKY, Saturn's future looks promising, signaling the rise of a redefined brand.
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