2007 Saturn AURA The Wait Is Over
Below is a MRR and PLR article in category Vehicles -> subcategory Cars.
2007 Saturn AURA: The Wait Is Over!
Summary
The Saturn AURA has finally arrived in showrooms. Will it impress or fall short like the previous L Series midsize sedan?
Article
When Saturn exited the midsize car market several years ago, they promised to return. After phasing out the underwhelming L Series in 2004, Saturn was left without a successor?"until now. Thanks to the collaboration with Opel, their German division, Saturn introduces the AURA, a stylish five-passenger Euro-style sedan ready to capture the attention of car enthusiasts.
The L Series wasn’t a bad vehicle, but it struggled against its competition like the popular Toyota Camry, versatile Honda Accord, and reliable Ford Taurus. Its bland design didn’t help, leading General Motors to remove it from Saturn’s lean lineup. Without a successor, dealers had a gap in their offerings. The introduction of the RELAY crossover addressed some needs, but it wasn’t a sedan and didn’t replace the L Series. Rather than using a rebadged Chevy or Pontiac, GM committed to crafting a new model from a fresh platform, incorporating Opel styling and technology. The result? The all-new AURA, now available in showrooms.
What the AURA Offers
The AURA distinguishes itself with its engine options, deliberately forgoing a four-cylinder engine for two different V6 engines. This will likely appeal to buyers, offering a 3.5L V6 with a four-speed automatic transmission and an optional 3.6L DOHC V6 paired with a six-speed automatic. Although some might miss a manual transmission, GM should evaluate if a six-speed manual would boost sales.
The AURA is well-equipped to compete with the Honda Accord and Toyota Camry. Priced at a competitive MSRP of $20,595, the base model includes:
- 3.5L V6
- Four-speed automatic transmission
- Four-wheel disc brakes
- ABS with Traction Control
- Head curtain and side-impact airbags
- Six-speaker sound system
- OnStar
- Power features throughout
Optional upgrades for the base model include aluminum wheels, leather interior, a sunroof, and a premium sound system. For enhanced features, the XE model steps up to the XR, featuring a larger engine and more amenities, for an additional $4,000.
Design and Appeal
Saturn is banking on the AURA's bold design to turn heads. With the Camry shedding its once-bland look, Saturn can’t afford to be dull. The AURA sports a dynamic grille, sleek lines, and an appealing B-pillar design, aiming miles beyond the L Series to draw buyers in.
Production and Platform
Departing from Saturn’s Tennessee roots, the AURA is manufactured at GM’s Kansas City plant, alongside the Chevrolet Malibu. Built on GM’s Epsilon platform, it merges GM and Opel’s innovations in a brand-new model. GM has made a strategic and daring choice, hoping to rejuvenate a brand in need of revival with this stylish newcomer.
In conclusion, the Saturn AURA enters the midsize sedan market ready to compete, blending European-inspired design with powerful engine options and attractive pricing. Only time will tell if it captures the hearts of buyers and revitalizes the Saturn brand.
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