MAYA of the new world The power of perception and suggestion.
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Maya of the New World: The Power of Perception and Suggestion
Introduction to Maya
In the ancient Hindu scripture, the Bhagavad Gita, Lord Krishna describes the world as "Maya" (Sanskrit for "illusion"). During the epic battle of Kurukshetra, Krishna explained this concept to Arjun, who was troubled by the notion of fighting his kin. Over thousands of years, scholars have interpreted Krishna's teachings to mean that the physical world is an illusion, urging us to detach from worldly events and focus on the spiritual realm.
Maya, in a broader sense, refers to a perceived reality that appears true without understanding the underlying truth. Collective belief in this apparent reality contributes to the world’s Maya, where perception is altered, and what is perceived as real is not the truth. Leaders have long employed perception and suggestion to shape this altered reality.
Understanding Perception and Suggestion
Perception is your interpretation of reality based on external messages, often influenced by education and societal norms. These interpretations become deeply ingrained and are challenging to change. Suggestion, on the other hand, is the art of crafting and communicating messages that align with these perceptions to achieve specific outcomes.
Examples of Altered Reality
Consider two illustrative stories:
1. The Farm Worker and the Snake: A farm worker, unknowingly bitten by a snake, assumed it was a harmless cut and continued working. Months later, upon discovering the dead snake, he died of shock, believing he should have died from the bite. His assumptions and societal conditioning led to a fatal reaction rooted in altered reality.
2. The Little Girl and the ATM: A young girl believed money came from ATMs by simply pressing buttons, unaware of the underlying banking processes. Her perception was shaped by assumptions and common suggestions from her environment.
Maya in the Modern World
A significant example is the 2003 invasion of Iraq based on the assumption that Iraq possessed Weapons of Mass Destruction (WMDs). Despite the lack of evidence, collective belief fueled a war, demonstrating how perception and suggestion can shape global realities.
In marketing, advertisers exploit Maya by convincing consumers they need products through celebrity endorsements. A soap marketed as a beauty product suggests that using it could enhance one’s attractiveness, though its reality is merely cleansing.
Positive Applications in Business
Understanding Maya's concepts can benefit entrepreneurs and businesses. By crafting messages that align with potential investors' and employees' perceptions, an entrepreneur can build trust and credibility, despite having only an idea or vision initially.
For an investor, conveying a clear, promising vision and demonstrating risk mitigation can alter perceptions of a startup’s viability. For prospective employees, emphasizing growth opportunities and a balanced work-life approach can make a nascent company more appealing.
Conclusion
While these examples focus on entrepreneurial ventures, the principles of crafting perception can apply across business contexts, helping organizations effectively communicate and achieve desired outcomes. Thoughtful use of perception and suggestion enables the creation of a tailored reality?"Maya?"in today's world.
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Vijay V Bhat, February 2006: This article reflects the original thoughts of the author. If you wish to use these ideas, please credit the author. Contact vijaybhatv@yahoo.com for more information.
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