The Old School Stands Strong

Below is a MRR and PLR article in category Society -> subcategory Other.

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The Enduring Appeal of Traditional Greeting Cards


Summary:
Despite the rise of e-cards, traditional greeting cards remain popular and continue to thrive.

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As digital communication grows, one might assume that traditional greeting cards are fading into obscurity. However, major players like Hallmark and American Greetings report ongoing success, with billions of cards sold annually. This demonstrates two key points: the e-card revolution isn't as disruptive as anticipated, and the charm of a physical card still holds strong.

While electronic greetings flood email inboxes worldwide, traditional cards maintain their appeal. Many attribute this to the unique joy of opening and saving a tangible card from a loved one. Recent data show that sales growth primarily stems from everyday occasions rather than holidays. A study by greeting card companies highlights that people prefer cards because they simplify expressing emotions and enable better self-expression.

Despite the prevalence of e-cards, over 90% of U.S. households contributed to over $7.5 billion in card sales last year. This success is partly due to cherished traditions, like saving Christmas cards to catch up on the year's news with friends and family. Cards also remain integral for milestones like graduations and birthdays, often serving as discreet carriers of gifts.

In essence, while e-cards offer convenience, the personal touch of traditional greeting cards ensures their continued relevance and popularity.

You can find the original non-AI version of this article here: The Old School Stands Strong.

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