Company Aims to Ease Charitable Fatigue
Below is a MRR and PLR article in category Society -> subcategory Other.
Company Aims to Alleviate 'Charitable Fatigue'
Simplifying Charitable Giving Amid Global Crises
In the wake of numerous natural disasters worldwide, the demand for charitable donations has surged, leaving many well-intentioned individuals feeling overwhelmed and unsure about how to contribute effectively.
Robert Grosshandler of iGive.com addresses this issue, coining it as "charitable fatigue," a challenge particularly affecting smaller charities in a year riddled with natural disasters.
Founded in 1997, iGive.com transforms online shopping into a seamless charitable experience. The platform allows consumers to support their preferred causes by purchasing from over 650 renowned retailers, including The Gap, Barnes & Noble, Home Depot, and eBay.
Grosshandler explains, "At iGive, we allow shoppers to direct funds from their routine spending toward their chosen charities instead of those selected by the stores. It's a 'win-win,' offering a 'painless' way for people to give."
Users can support any cause by registering on the site, which also tracks their donations. To date, nearly $2 million has been raised through iGive.com for various nonprofits and causes, such as animal shelters, school bands, medical research foundations, women's shelters, and advocacy groups for missing children.
The platform has also caught the attention of celebrity philanthropies. For instance, Brian Littrell of the Backstreet Boys raised over $14,000 for "The Brian Littrell Healthy Heart Club for Kids" at St. Joseph Hospital in Lexington, KY, through iGive.com.
Many other causes benefit from iGive.com, including For the Love of Animals, San Pedro High School Lady Boosters, Scotia Glenville Traveling Children's Museum, Shady Grove United Methodist Church, Sonoma State University Athletics, among thousands more.
Grosshandler concludes, "Shop for everyday essentials like office supplies, clothing, and appliances. Enjoy competitive prices, and know that up to 27% of your purchase supports your chosen charity."
By turning everyday purchases into charitable contributions, iGive.com makes it easier than ever for individuals to make a positive impact on the world.
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