How Being SMART Isn t Always the Right Objective
Below is a MRR and PLR article in category Self Improvement -> subcategory Goal Setting.

Rethinking Goal Setting: Why Being SMART Isn't Always Enough
Summary
For decades, organizations have embraced SMART objectives?"Specific, Measurable, Achievable, Realistic, and Time-bound?"as the gold standard for goal setting. However, it's time to question whether this model truly serves the needs of today's workforce. Is it time for a more personalized approach?
Rethinking the SMART Model
Since the 1960s, the SMART framework has been used to craft objectives for organizations and employees. Management training programs worldwide tout it as the go-to method for setting effective goals. Yet, many organizations find that despite setting these objectives, few are achieved. The issue often lies not with SMART itself, but in overlooking critical factors that motivate employees.
The Missing Elements: WII-FM and Interest
What’s In It For Me? (WII-FM)
A crucial aspect often ignored by the SMART model is the personal benefit for employees. When goals are imposed without personal relevance, staff naturally ask, "What's in it for me?" For objectives to resonate, they must align with personal ambitions. High-level corporate goals tend to be impersonal and fail to engage staff unless there's a direct connection, such as ownership in the company.
The Importance of Interest
Goals need to spark passion and excitement. Many corporate objectives lack this, focusing on dry metrics like quality or profitability. When goals aren't engaging, they rarely inspire employees to excel beyond maintaining standards. Interest can drive motivation, but it often falls outside the purview of the SMART framework.
Introducing PRISM: A Modern Approach
In today’s rapidly changing world, where job satisfaction is increasingly essential, we need goals that capture hearts and minds. Enter the PRISM model, which builds on SMART by adding Personal and Interesting to the mix.
What is PRISM?
PRISM stands for Personal, Realistic, Interesting, Specific, and Measurable. By incorporating personal and engaging elements into goals, PRISM aims to increase engagement and drive success.
- Personal: Goals should resonate individually.
- Realistic: Ensures objectives are achievable, a key point covered by Make SMART.
- Interesting: Sparks enthusiasm and passion.
- Specific and Measurable: Maintains clarity and trackability, covering time as a natural measure.
Reimagining Corporate Goals
While PRISM isn't a perfect solution, it offers a fresh perspective on goal setting. By making objectives personal and engaging, companies can greatly enhance commitment and effectiveness. Corporate goals don't have to be faceless directives; they can be tailored to individual interests, increasing the likelihood of success.
Conclusion
Next time you're involved in setting goals, consider asking yourself two questions: "What’s in it for me?" and "How interested am I in this?" If these questions can't be answered, it might be time to rethink your approach to goal setting. Embracing PRISM could transform how we view objectives?"making them more relevant and compelling for everyone involved.
You can find the original non-AI version of this article here: How Being SMART Isn t Always the Right Objective.
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