Rutgers To Reorganize Alumni Association For The Better
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Rutgers to Revamp Alumni Association for Enhanced Engagement
Rutgers University is taking steps to transform its alumni association, aiming to better serve its community and enhance school spirit. Ranked among the top 20 state universities by U.S. News, Rutgers stands out not only for its academic excellence but also for its unique character, making it an interesting subject for education enthusiasts.
As New Jersey's state university, Rutgers proudly includes this designation in all its marketing efforts. Unlike Purdue, the College of William and Mary, and SUNY's flagship campuses, Rutgers keeps its state identity front and center.
For 35 years, Rutgers' flagship campus in New Brunswick has maintained its distinctive structure, preserving the identities of four federated colleges. The oldest of these colleges traces its roots back to colonial times.
Until 1972, Rutgers College was an all-male institution, while Livingston, founded in the late sixties, was the only coeducational liberal arts college. Over time, this structure evolved: Cook College emerged as another liberal arts institution, Rutgers College became co-ed, and a complex tapestry of affiliations between the colleges developed.
This distinctive organization sets Rutgers apart from other flagship state universities, where students typically declare a major and become part of a unified alumni network. At Rutgers, alumni affiliations are more fragmented. As a Rutgers College graduate, I find myself invited to multiple associations based on my various degrees, without a single, all-encompassing network to join. Frustrated, I opted to support the Touchdown Club, which offers engaging events and tangible benefits, like discounts on football apparel.
Rutgers has recognized the need for change. The administration plans to consolidate 19 separate alumni associations across its campuses into one cohesive entity, aiming to provide better-coordinated services, such as personalized web content, continuing education, and career services.
Here's what I'd like to see from a revamped Rutgers alumni association:
- Inclusive Membership: Include Rutgers' parents, who are invested in the success of their children and can actively support the university.
- Founder's Week Celebration: Host an annual event to honor Rutgers' rich history and accomplishments with activities for students, alumni, and families. November 10, originating as Founder's Day, presents a perfect opportunity for these celebrations.
- Family-Oriented Events: Plan affordable events suitable for families, engaging alumni from the 1980-2000 era who are raising children. This exposure can inspire future generations to consider attending Rutgers.
- Tailored Web Content: Provide alumni with updates and event information relevant to their specific interests.
- New York City Career Services: Establish a dedicated career services office in NYC to complement campus centers.
- Master Discount Card: Offer a card for shopping at campus stores and participating merchants, with additional discounts on sports tickets.
- Alumni Networks: Create online platforms where alumni can contribute to admissions and career development initiatives.
- Monthly Magazine: Deliver a print magazine featuring a calendar of events and exclusive discounts.
With over 360,000 living alumni wielding significant buying power, it's time for Rutgers to harness this potential. While alumni might not need another credit card or insurance policy, they are eager to support family-friendly events and valuable services.
As Rutgers embarks on this journey to reimagine its alumni association, the guiding principles should be clear: fostering school spirit and emphasizing family values.
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