Who really did say It Ain t Over til it s over
Below is a MRR and PLR article in category Recreation Sports -> subcategory Gambling Casinos.
Who Really Said, "It Ain't Over 'til It's Over"?
Introduction
There's a fortune to be made in the sports business if you know where to look. Here's a fascinating story about an idea many law firms wish they'd thought of first.
The Business of Immortalizing Legends
The Curtis Management Group in Indianapolis has carved out a unique niche, securing contracts and developing business interests for inactive star athletes. What makes their approach stand out is that many of these athletes are no longer with us.
While it's well-known that active sports stars can earn significant money through appearance fees, licensing, and endorsements, Curtis Management Group, led by Mark A. Roesler, saw untapped potential in legends who had passed on.
Mark A. Roesler's Vision
In the early 1980s, fresh out of Indiana law school, Roesler recognized an uncharted niche. Armed with an understanding of estate rights and a creative mindset, he initially focused on deceased entertainers. Soon, he discovered immense earning potential in sports legends.
His company now represents around 80 deceased sports personalities, managing their rights and amplifying their posthumous influence. Surprisingly, their clientele includes iconic figures like Vince Lombardi, Johnny Unitas, Cy Young, and Babe Ruth, with some earning more now than they did in life.
Modern Technology Meets Timeless Legends
Advancements in technology, such as realistic computer animation and video imaging, allow these legends to interact in modern settings, sharing screens with current stars. This blend of past and present seems natural and limitless.
There's an undeniable appeal in working with personalities who embody a "never say die" attitude?"a spirit that initially catapulted them to fame.
Conclusion
In the world of sports, the phrase "It ain't over 'til it's over" holds true even beyond the grave. Through innovative thinking and strategic business moves, Curtis Management Group has turned this idea into a thriving business, keeping the legacies of sports legends alive and profitable.
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