The future of Online gambling where will it all end up
Below is a MRR and PLR article in category Recreation Sports -> subcategory Gambling Casinos.
The Future of Online Gambling: Where Will It End Up?
Summary:
This article explores the potential future of online gambling.
The Rise of Online Gambling
Over the past five years, online gambling has experienced a massive surge in popularity, turning many entrepreneurs into millionaires. For example, Avi and Aaron Shaked, the minds behind Cassava Enterprises (better known as 888), took their company public on the London Stock Exchange, achieving a valuation exceeding £700 million. Similarly, Ruth Parasol, co-founder of PartyGaming, became a billionaire almost overnight after her company went public. But where is this industry headed?
A Young Industry With Potential
Online gambling is still in its formative years. The first online casino was launched around 1995, although the exact date is unclear. It wasn't until 1999 that the industry began fully leveraging the online marketplace, thanks to faster internet speeds that enabled richer graphics and smoother gameplay. Today, the number of entrepreneurs tapping into the lucrative world of online gambling is growing rapidly.
The Growing Market
Currently, there are over 2,000 online gambling sites, ranging from reputable to unscrupulous. Setting up an online gambling platform is relatively simple?"one can establish a poker network for a few thousand pounds, tapping into existing pools of players provided by software developers.
Affiliate marketing is a driving force behind the industry's competitiveness. Online gambling companies offer substantial commissions, ranging from 10% to 50% of net gaming revenue or up to $500 per acquisition. As a result, top search engine rankings for relevant keywords can earn webmasters over $1 million annually.
Future Prospects
So, what’s next for online gambling? The industry will continue to evolve, facing many twists and turns. We can draw parallels with the UK supermarket industry. In the 1950s, small corner shops dominated the scene, much like the current state of online gambling. As a few retailers thrived, they expanded and acquired others?"a trend we're beginning to see in the online casino world.
Building Brands and Trust
Brand building will play a critical role. Just as Tesco and Sainsbury’s built trust through advertising, major online gambling brands are following suit. 888 sponsors Middlesbrough Football Club and the World Snooker Championship, while Party Poker and Betfair sponsored the Ashes series between England and Australia. These efforts lay the groundwork for trust and recognition.
Consolidation on the Horizon
We can expect significant consolidation in the industry. Mergers and acquisitions are already happening among poker rooms and casinos, and this trend is likely to continue. What might the future hold? Perhaps a Walmart Casino or a Tesco Poker Room. Ironically, these could become even more profitable than their grocery store counterparts.
In conclusion, the future of online gambling is both promising and complex, with enormous potential for growth, consolidation, and mainstream acceptance.
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