History of Mido watches
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The History of Mido Watches
Overview
The legacy of Mido watches is a fascinating journey through time, marked by innovation and timeless design. Established over a century ago, Mido has become a cherished name among watch collectors and aficionados worldwide.
Origins and Innovation
Mido was founded on November 11, 1918, by George G. Schaeren in Biel, Switzerland. The name "Mido" is derived from the Latin term meaning "to measure," which perfectly encapsulates the brand's commitment to precision and innovation.
Milestones and Technological Advancements
Throughout the decades, Mido has been a pioneer in the watchmaking industry. Some of its groundbreaking innovations include:
- 1934: The introduction of the Multifort model, the first automatic watch that was also shock-resistant, anti-magnetic, and water-resistant?"a combination of features unheard of at the time.
- 1945: Mido launched the first center chronograph, a watch with all hands arranged at the center.
- 1954: Unveiled the world's most powerful winding mechanism, setting new standards in watchmaking.
- 1967: Recognized for crafting the world's smallest ladies' watch.
Noteworthy Models
Mido's commitment to excellence is reflected in its iconic models:
- Mido Robot (1950s): Known for its robustness, it even inspired a popular comic strip.
- Commander Model (1959): Featuring a revolutionary single-shell case that significantly enhanced watch durability. This model remains popular, with variants like the 18-karat gold version and COSC-certified chronometers.
The Aquadura Crown Sealing System
In 1970, Mido introduced the Aquadura Crown Sealing system, solidifying its reputation for waterproof watches. This innovative system uses natural cork to seal the crown, effectively preventing water leakage.
Global Expansion and the Swatch Group
In the 1990s, Mido introduced the World Timer, offering users the ability to view local time in any city with a simple adjustment. Today, Mido is part of the Swatch Group, a global entity with over 150 production centers, primarily in Switzerland, but also in countries like France, Italy, Germany, Thailand, Malaysia, and China. The Swatch Group includes prestigious brands such as Omega, Longines, and Rado.
Conclusion
Mido's rich history of innovation and style has established it as a standout in the world of watchmaking. With its continuous pursuit of excellence, Mido remains a favorite among collectors and casual wearers alike.
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