Putting it on Paper Book Review

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Book Review: Putting it on Paper


Title:
Putting it on Paper: Book Review

Summary:
Dawn Josephson, acclaimed author of 14 books, presents an exceptional resource for authors with her latest work, "Putting it on Paper: The Ground Rules for Creating Promotional Pieces That Sell Books." This insightful guide delves into crafting content for media kits and other marketing materials, offering practical advice for authors seeking to enhance their promotional strategies.

Keywords:
how-to, writers, self-help, education, non-fiction

Review:
In "Putting it on Paper," Dawn Josephson, a seasoned author, delivers a comprehensive guide on creating promotional materials that effectively sell books. Her book covers everything from cover letters and press releases to book reviews and catalog sheets, providing indispensable tools for authors aiming to elevate their marketing game.

Each chapter concludes with two instructive sections. The "Frequently Asked Questions" addresses common queries and explores creative approaches and exceptions. Meanwhile, "Key Points" summarizes the chapter's core ideas, reinforcing readers’ understanding.

Josephson includes numerous samples of actual promotional pieces, offering authors a wealth of ideas for developing their own marketing content. Accompanied by construction notes, these samples help readers grasp the purpose and structure of each piece. She expertly guides authors on how to tailor their text for different markets.

Inspirational quotes are thoughtfully woven throughout the book, adding depth and motivation. As an author who has dedicated a year to marketing research and practice, I found Josephson’s unique tips particularly valuable. Her insights on press releases, mock book reviews, and catalog sheets are especially beneficial.

I highly recommend "Putting it on Paper" to any author embarking on book promotion. It’s an invaluable resource that will undoubtedly help authors gain visibility.

ISBN: 0974496618
Publisher: Ground Rules Press
Author: Dawn Josephson

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